This page has been archived and commenting is disabled.

Killing The Fun In Sepia And B&W: Facebook To Buy Instagram For $1 Billion

Tyler Durden's picture




 

Facebook has not even collected the cash from going public and it is already precommitting funds to expand growth (what's wrong with its organic growth? Not good enough?) by purchasing tangential services, such as everyone's favorite photo filtering application Instagram for the ridiculous price of $1 billion (a company which completed its Series A round 14 months ago for a $20 million post-money valuation). In other words, FB hasn't even flash dashed (or crashed - thank you BATS) yet, and it is already facing Traffic Acquisition Costs, because with 30 million users, assuming none of them use Facebook, each user just cost Facebook $33.333 (and realistically much more since virtually everyone who uses Instagram uses Facebook). Shutterfly stock not happy as one more greater fool drops out of the race. That said, we read to encounter the inescapable labyrinth that shutting down one's Instagram account is set to become in a few short days.

Just released on the Facebook page:

Facebook to Acquire Instagram

Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.

The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.

Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

 

- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Mon, 04/09/2012 - 13:16 | 2328507 junkyardjack
junkyardjack's picture

This must be bullish for Groupon.  Maybe Facebook can buy them next...

Mon, 04/09/2012 - 13:31 | 2328569 vast-dom
vast-dom's picture

FACEBOOK, CREATED BY DOUCHEBAGS FOR DOUCHEBAGS, EXCLUSIVELY.

Mon, 04/09/2012 - 13:48 | 2328622 hedgeless_horseman
hedgeless_horseman's picture

 

 

-They have 30 million customers!

-So how much does each customer pay for an Instagram?

-It is free.

-So they make it up on volume?

Mon, 04/09/2012 - 13:50 | 2328636 vast-dom
vast-dom's picture

Volume is key, so is FLOW; like FLOW from nothing for nothing but mostly toxic shit. 

Mon, 04/09/2012 - 14:54 | 2328917 markmotive
markmotive's picture

B.U.B.B.L.E.

Mon, 04/09/2012 - 15:23 | 2329026 The4thStooge
The4thStooge's picture

They didn't get 30 million new customers.

If you're not paying for it, you're not the customer.

You're the product that's being sold.

Mon, 04/09/2012 - 17:09 | 2329357 redpill
redpill's picture

"I'm not in the business.  I am the business."

http://www.youtube.com/watch?v=3IWYx1E7aBQ

 

Mon, 04/09/2012 - 14:17 | 2328689 tallen
tallen's picture

I'm speechless. The level of total bullshit has far exceeded what even I could imagine. Anymore and I think my head will finally explode.

It's bad enough I have to suffer these bullshit photos popping up on facebook, seeing about 20 instagram edits of 1 single picture. It's quantitative easing for pictures, loads and loads of the same shit picture.

Mon, 04/09/2012 - 14:22 | 2328778 CrankItTo11
CrankItTo11's picture

So Mircorsoft buys 800 patents from AOL for $1B, and Facebook buys Instagram for $1B. Who got the better deal?

Mon, 04/09/2012 - 14:25 | 2328791 tallen
tallen's picture

That's a hard one.... Hmm.

Although in other news, just in from the Onion, Facebook to buy Adult Friend Finder for $10Billion dollars, deal to be put through by Goldman Sachs.

Mon, 04/09/2012 - 14:44 | 2328876 SheepDog-One
SheepDog-One's picture

Some entertaining Facebook tard fails. the one where the engaged chick is thanking her some guy for a great nite of anal sex, and her fiance replies to the post is awesome! Epic Facebook Fails!! - YouTube

Mon, 04/09/2012 - 14:51 | 2328908 williambanzai7
williambanzai7's picture

They don't call them Instagrams for nothing...hey did I just say that?

Mon, 04/09/2012 - 15:25 | 2329036 Ag1761
Ag1761's picture

I think the pic with this post is very apt,

 

rain clouds forming

Mon, 04/09/2012 - 14:05 | 2328687 Problem Is
Problem Is's picture

+1... Accurate analysis...

I would have tossed in "FRAUDSTER DOUCHBAGS" just to refine the accuracy...

Mon, 04/09/2012 - 13:38 | 2328600 Waffen
Waffen's picture

I am trying to find some info on the founder of this "company" to see if there was some kind of underhanded/nepatistic exchange of money going on here.

 

anyway.. Mike Kreiger cofounder of INstagram was one of Obama's state of the Union guests.

Mon, 04/09/2012 - 13:43 | 2328606 vast-dom
vast-dom's picture

Hey man don't worry they're ALL Jews! 

 

"KILL THE JEW!"

--Coen Bros's A Serious Man

Mon, 04/09/2012 - 16:31 | 2329250 Divided States ...
Divided States of America's picture

Facebook is very much like the stock market. Once you get yourself involved in it, you gonna end up losing more than just your money, and your identity...and worse of all, you basically helping the jbags get even richer.

Mon, 04/09/2012 - 16:53 | 2329306 vast-dom
vast-dom's picture

jbags? really? how about the hatebags such as yourself? 

Mon, 04/09/2012 - 13:17 | 2328508 Zopper
Zopper's picture

so the patents that grant the right to produce millions of plastic coasters has the same value as a camera app with hipster filters? k got it

Mon, 04/09/2012 - 13:18 | 2328520 Dr. Engali
Dr. Engali's picture

It's gonna be funny to wath this fucker crash and burn.

Mon, 04/09/2012 - 13:32 | 2328573 Spitzer
Spitzer's picture

DisgraceBook is built on  tech bubble 2.0

Mon, 04/09/2012 - 14:10 | 2328707 Problem Is
Problem Is's picture

Wipe that smirk off of Suckerberg's Douche bag face...

Just another Useful Idiot Frontboy Douche bag handed NSA data mining software...

Mon, 04/09/2012 - 13:19 | 2328522 insanelysane
insanelysane's picture

$1 billion seems a bit much for Instagram but then again $1 trillion seems a bit much for Apple.

Mon, 04/09/2012 - 13:32 | 2328575 vast-dom
vast-dom's picture

HOW ABOUT THOSE TRILLIONS UPON TRILLIONS FOR FAILED BANKING SECTOR VIA FED'S QE?

Mon, 04/09/2012 - 18:39 | 2329576 CryingBear
CryingBear's picture

AAPL is cheap with a PE of 1 if everyone in China ought an iPhone 4s

Mon, 04/09/2012 - 13:19 | 2328523 LawsofPhysics
LawsofPhysics's picture

making any further delay of the facebook IPO a bit of a problem for Mr. Suckerberg.

Mon, 04/09/2012 - 13:19 | 2328525 TooBearish
TooBearish's picture

THEY DEFENDING THE FRANCHISE OF FB...CHEAP!

Mon, 04/09/2012 - 13:19 | 2328526 _ConanTheLibert...
_ConanTheLibertarian_'s picture

There's only organic growth left in something like a garden. In the economy it's all fake now...

Mon, 04/09/2012 - 13:23 | 2328543 LawsofPhysics
LawsofPhysics's picture

or along the theme of this article, the eCONomy is now in silico.

Mon, 04/09/2012 - 13:30 | 2328566 mayhem_korner
mayhem_korner's picture

 

 

"fake" seems harsh...how 'bout "virtual"?

Here, I'll use it in a sentence: CNBC reports that the economy is virtually recovered.

Mon, 04/09/2012 - 13:21 | 2328529 Hondo
Hondo's picture

Never get their money out of that....a waste of capital.  Why would you buy a company that's going to continue to make these mistakes........gambleing..

Mon, 04/09/2012 - 13:20 | 2328530 Shizzmoney
Shizzmoney's picture

If it wasn't for families and women, Facebook would be fucked

Mon, 04/09/2012 - 13:35 | 2328587 Spitzer
Spitzer's picture

Or anyone else who complains about their rights to privacy and liberty and then volunteers to puts their life on the internet.

Bosses check DisgraceBook, cops check DisgraceBook, its just insane..

Mon, 04/09/2012 - 13:37 | 2328599 pepperspray
pepperspray's picture

When the cops subpoena your Facebook information, here's what Facebook sends the cops

http://blog.thephoenix.com/blogs/phlog/archive/2012/04/06/when-police-su...

Mon, 04/09/2012 - 13:23 | 2328533 DormRoom
DormRoom's picture

And now you know why I hate web 2.0.

 

INstagram has no business model, and was acquired for $1B. wtf.

 

Facebook is already losing out social market share to tumblr & reddit. Facbook has peaked. I hope it burns like Yahoo for this malinvestment.

Mon, 04/09/2012 - 13:28 | 2328563 navy62802
navy62802's picture

It's more like Tech Bubble 2.0. Which is why it's going to be funny to watch all the people reinvesting their money in this shit crash and burn.

Mon, 04/09/2012 - 13:44 | 2328621 blunderdog
blunderdog's picture

There may well be something going on you're not aware of.

Obviously Instagram doesn't have much value as a SERVICE, but who knows what all the PICTURES are worth?  What about the value of the identities of all the users?

It's the media business, remember.  The "product" is usually the audience.

Mon, 04/09/2012 - 15:07 | 2328959 vast-dom
vast-dom's picture

SPOT ON!

 

AND JUST KNOW THAT THE BOOGEYMEN DON'T USE FB NOR INSTAGRAM, at least not for their "terrorist" activities....

Mon, 04/09/2012 - 13:21 | 2328536 UP Forester
UP Forester's picture

If they went through Goldman, they could have bought StripperGram....

Mon, 04/09/2012 - 13:24 | 2328546 spastic_colon
spastic_colon's picture

"We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience."

indeed.....like cyber spying, otherwise how do they expect to survive without the government put?

Mon, 04/09/2012 - 13:28 | 2328550 q99x2
q99x2's picture

https://joindiaspora.com/

Diaspora A free personal web server that implements a distributed social networking service.

 

Mon, 04/09/2012 - 15:44 | 2329102 JW n FL
JW n FL's picture

 

 

Mossad, NSA, CIA, FBI and everyone else have a Plug in for it already! LOL!!

But seriously I LOVE it!!

Fuck FaceBook!

it is just everyone uses facebook!

Just like Goldman Sachs, AIPAC and the rest of the Zionists want!

gotta stay ahead of any real trouble.. what better way to keep your finger on the pulse of the people than to let the people tell on themselves!!

Pre-Crime!! Sponsored by Google and FaceBook! Zionists bring Pre-Crime Convictions to Life!!

Mon, 04/09/2012 - 19:54 | 2329767 ForTheWorld
ForTheWorld's picture

Unless you're on a D* pod that isn't one of the main ones, and that pod you're on has a decent admin, "your" data isn't "yours" like they claim it is. Create another account, delete it, and then see if you can log into it again after two weeks. You'll still be able to, and you'll probably still get email notifications too. In that respect, they're just as bad as Facebook. It's also certainly not distributed. They can't even get the federation functionality sorted properly. That being said, it DOES contain a lot more interesting information compared to Facebook.

Just like in WarGames however - the only winning move is not to play (or at least, not to put ANY identifiable data online).

Mon, 04/09/2012 - 13:28 | 2328561 mayhem_korner
mayhem_korner's picture

We believe these are different experiences that complement each other.

 

I think that same line was in the Sears-KMart merger release. 

Mon, 04/09/2012 - 13:33 | 2328578 pookguy
pookguy's picture

Damm, this was a great app. Let see how FB screws it up. 

Mon, 04/09/2012 - 13:40 | 2328602 slaughterer
slaughterer's picture

FB First day trading:

-61.75%

-99.99% on BATS

Mon, 04/09/2012 - 13:43 | 2328593 wang (not verified)
wang's picture
Who can see my photos?

All photos are public by default which means they are visible to anyone using Instagram or on the instagr.am website

 

http://www.gramfeed.com/instagram/tags#drunk

Mon, 04/09/2012 - 13:48 | 2328629 yogibear
yogibear's picture

But Facebook has all that personal data they can sell to marketing companies without their account holders  realizing it.

Mon, 04/09/2012 - 13:51 | 2328642 Seorse Gorog fr...
Seorse Gorog from that Quantum Entanglement Fund. alright_.-'s picture

Business idea... Come up with an internet theme and add a social network aspect to it. IPO here we come!

 

Examples: Online cobblers' association network. Flipchart Fanatics. Kool Kids' Kollective. I've gone all alliterate.

 

Anyone remember the DotCom bubble???

Mon, 04/09/2012 - 14:22 | 2328771 taniquetil
taniquetil's picture

I seem to remember that valuing a company on users and page views was a dumb fucking idea.

 

Oh well, this time will defnitely be different, right?

Mon, 04/09/2012 - 13:50 | 2328644 Downtoolong
Downtoolong's picture

Facebook management to all internet users. "Whatever you like to do you will now do our way, under our supervision. And don't expect us to come up with any great ideas on our own."

Mon, 04/09/2012 - 14:01 | 2328676 rumblefish
rumblefish's picture

Wtf... Instageam.....taking shitty iPhone photos and making them lamer.

How do they generate any revenue?

Mon, 04/09/2012 - 14:09 | 2328718 adr
adr's picture

Uh, they don't.

Haven't you heard, you don't need revenue anymore. YOU JUST NEED USERS!!!!!

Users are valued at $33 a head.

Mon, 04/09/2012 - 14:07 | 2328710 adr
adr's picture

WTF.

Silly me trying to build a business actually manufacturing real product, selling the real product to retailers trying to build a real business.

I should have just made some shitty free smartphone application that adds filters to make your photo look like it was taken by a 1967 Polaroid. Then I could be bought by a massively overvalued corporation that doesn't produce anything of value for $1 fucking billion too!!!!

Where am I, what fucked up world did I wake up in????

Then you have AOL shooting up 40% because Microsoft bought AOL's patents to protect its Facebook investment. Since someone else could have bought the patents and entered in a series of lawsuits once Facebook goes public and bankrupt the company. 

I think we need an expression that goes further than Full Retard. Even Corky wouldn't be this stupid.

The next time I see someone do something incredibly stupid I am going to yell out, "He must work on Wall Street".

Walk into a glass door, "You must work on Wall Street!"

Back your car into a pole, "Man, you MUST work on Wall Street."

Fuck, I could have just created the next major internet MEME, where's my $1 billion?

Mon, 04/09/2012 - 14:20 | 2328766 taniquetil
taniquetil's picture

What you have to do is create WorkOnWallStreet.com which posts pictures of suits doing stupid things and automatically captions them with "You must work on Wall Street".

 

Next thing you know, you'll be valued at $50 million and be bought by Facebook along with PeopleOfWalMart.com and the Cheezburger network, provided they don't IPO first.

Mon, 04/09/2012 - 15:01 | 2328948 blunderdog
blunderdog's picture

They're just better businessmen than you. "Competition" is a big part of the story.  If you've got a business and people aren't buying your product, it's not a good business. 

Don't be discouraged, just remember: you usually have to fail a few times before the big score.

Mon, 04/09/2012 - 14:10 | 2328724 Scalaris
Scalaris's picture

Fingers crossed that Facebook notices my diapers.com startup. It sells diapers, FYI.

I can't wait for 2001 to come.

Mon, 04/09/2012 - 14:40 | 2328863 Bunga Bunga
Bunga Bunga's picture

feces.com is for sale too

Mon, 04/09/2012 - 14:26 | 2328797 mayhem_korner
mayhem_korner's picture

 

 

What a commentary on the sad state of the world that FB actually has $1B...

Mon, 04/09/2012 - 14:30 | 2328810 williambanzai7
williambanzai7's picture

Squidface on Instagram...

SQUIDFACE ON INSTAGRAM

Mon, 04/09/2012 - 20:16 | 2329823 ForTheWorld
ForTheWorld's picture

It's almost poetic that it's wearing a jacket from The North Face, as if it's alluding to the possibility of three other faces of the beast.

Mon, 04/09/2012 - 14:31 | 2328815 Chopes
Chopes's picture

Bubble Bubble Bubble!!!

 

Mon, 04/09/2012 - 14:40 | 2328859 TWSceptic
TWSceptic's picture

Facebook is one of those by the media hyped things producing nothing of value, adding nothing useful to the interwebz, and therefore it will probably not be popular forever. This acquiring of Instagram was required to make the empty box seem less empty. For the intelligent investor, it's still an empty box.

Mon, 04/09/2012 - 14:42 | 2328873 Bunga Bunga
Bunga Bunga's picture

All that information they collect is not valuable for governments?

Mon, 04/09/2012 - 15:51 | 2329125 SheepDog-One
SheepDog-One's picture

Its all just BS, how is there any value to governments in having a bunch of Facebook retards 'info'? Its all 99.9% meaningless jabbering about trips to the store or what you thought of some TV show....big deal. Keeping tabs on the fuktards...whatever.

Mon, 04/09/2012 - 14:39 | 2328861 besnook
besnook's picture

the facebook ipo will be the biggest sell the news event in the history of the market.

Mon, 04/09/2012 - 14:43 | 2328872 azzhatter
azzhatter's picture

i still have no idea what facebook is. I am so out of touch

Mon, 04/09/2012 - 14:48 | 2328894 SheepDog-One
SheepDog-One's picture

Facebook is a place where idiots screw up and get busted by spouses and bosses, and in 1 case a girl putting on her Facebook she is having so much fun on her class field trip having sex with all the boys there, which her dad is the first to see the message. Its quite hillarious. Epic Facebook Fails!! - YouTube

Mon, 04/09/2012 - 18:52 | 2329618 smiler03
smiler03's picture

Facebook is a bit like the first time people acquired mobile phones. They would call their "other half" on the phone saying that they would be home in five minutes. Then two minutes later they would phone saying "I'm going to be a minute late. Now the beauty of Facebook is that when your "other half" goes to use the toilet in Starbucks, you will get a Facebook message on your mobile phone (some things don't change) saying that "I have just finished wiping my arse at Starbucks" so you still get the update but so do the other 874 friends too. Saves a lot of phone calls.

Mon, 04/09/2012 - 15:32 | 2329059 bobola
bobola's picture

I few years ago I unfriended everyone & tried to close my FB account, but nothing happened.

Then I became a friend of Sara Palin and started asking questions in the comment section, after her semi-daily ruminations.

Account was disabled in short order.

Sara’s followers don’t like opposing views or questions on her policy.

 

Mon, 04/09/2012 - 15:35 | 2329072 delivered
delivered's picture

A couple of quick thoughts on this deal. First, what portion of the deal is structured with FB stock? I'm guessing relatively high so if you use overvalued FB stock well then it's easy to get to $1 billion really fast. If FB is worth $100 billion (current estimates of valuation for the IPO), basically they have to give up 1% to acquire this company. I doubt FB used much cash in this deal. Second, who was the investment banker on this deal? Has to be the same IB's that will be leading the FB IPO as they need all of the support, documentation, "proof", etc., etc., etc. to justify the value of the upcoming FB IPO. Let's not also forget that the IB will generate a much higher fee on an overvalued acquisition (no conflict of interest here).

This is how the scam works. Use counterfit money (i.e., FB stock) in exchange for a business model that does not generate real economic value but which can be spun to support a higher valuation for the acquiring company. All of these transactions become self fulfilling prophecies until in the end, the laws of supply and demand take hold. We saw it in 2000 with the great dot.com crash and we will see it in 2013/2014 with the great social media crash as well (or sooner as evidenced by early problems being experienced by the likes of Groupon). Everyone seems to be pre-occupied with active users which appear to act as the basis of the valuations. God forbid anyone actually uses EBITDA/cash flow to value a business. Of course the technology world will tell you its different this time or that the non technology world just doesn't get it as well and to one point, they are correct as at least this time, revenue is being generated (as oppossed to the dot.com bust when generating revenue was not even needed). But in the end, when they finalize grasp the novel concept that revenue actually has to exceed expenses to survive, valuations will plummet, businesses will fail, and the social media companies will come to realize that they were simply buying and selling the same users, over and over and over, from one site to another, and that they had been had by the IB in Wall Street that had already moved on to their next pump and dump scam.

Mon, 04/09/2012 - 15:51 | 2329131 Tenshin Headache
Tenshin Headache's picture

Yup. Backstop for the IPO valuation.

It would be interesting to know who the investors were for Instagram's Series A round. There might be some familiar faces.

Mon, 04/09/2012 - 15:54 | 2329136 SheepDog-One
SheepDog-One's picture

And still, theres no 'retail' anywhere to panic buy IPO manias....LOL good luck idiots!

Mon, 04/09/2012 - 15:52 | 2329134 Yen Cross
Yen Cross's picture

 I just ® " ALGO Grams"

Mon, 04/09/2012 - 16:05 | 2329166 Silveramada
Silveramada's picture

SHITFACEBOOK

Mon, 04/09/2012 - 19:03 | 2329649 ebworthen
ebworthen's picture

Zuckerberg is going to be a washed up divorcee working for IBM in twenty years.

Mon, 04/09/2012 - 19:16 | 2329674 smiler03
smiler03's picture

Facebook even appears in most modern thesauruses

 

 

Main Entry: Facebook [fey-s-bokk]  Show IPA

Part of Speech: adjective

Definition: stupid

Synonyms: absurdasininedaftemptyfatuousflat,foolishfrivolousfutileharebrained, idiotic,illogicalimbecilic, innocuousinsipid,

jejune,laughablemeaninglessmindlesspointless,puerileridiculoussappy*, senselesssilly,triflingunintelligentvacant,

vacuousvain,vapidweakwishy-washy, worthless

Notes: Facebook  means silly, lacking significance or insubstantial; Facebooked  means mentally deranged,mad or very foolish

Mon, 04/09/2012 - 20:08 | 2329804 mendolover
mendolover's picture

Was is the NSA or CIA that created FB? 

Mon, 04/09/2012 - 20:59 | 2329909 bhakta
bhakta's picture

Can't imagine what makes Instagram worth $1 billion. I mean it is a cool little program and I enjoy using it from time to time, but in no way is it the be all and end all, nor do I feel any partcular dependence on it. It is not like it is the only useful photo app in town. IMHO this is a foolish use of funds.

Mon, 04/09/2012 - 23:00 | 2330266 thorgodofthunder
thorgodofthunder's picture

Guys, it's window dressing for the IPO!

'we have 800 million (mostly fake or animal) users! -$80b
'and the fasted growing photo sharing site Instagram! -$90b

That's all there is to it.

Wed, 04/11/2012 - 03:34 | 2333821 Machination
Machination's picture

Source: http://fixed-mobile-convergence.tmcnet.com/news/2012/04/10/6248573.htm

Quote: "Instagram is a developer of photo sharing application for mobile devices and is backed by Andreessen Horowitz, Sequoia Capital, Greylock Partners, Matt Cohler, Baseline Ventures and individual investors including Adam D'Angelo, Jack Dorsey, Chris Sacca, and Steve Anderson."

Do NOT follow this link or you will be banned from the site!