The Price Of A Big Mac Is Now $17.19 In Zurich

Tyler Durden's picture

Submitted by Simon Black of Sovereign Man

The price of a Big Mac is now $17.19 in Zurich

Just a quick thought on a ridiculously volatile day:

One of the things that people pick up on very quickly as they travel are how different price levels are around the world. I've been to roughly 100 countries, and I still find it amazing how much variance there is among things like food, property, and entertainment prices.

There are certain places-- Cambodia, Ecuador, Tanzania-- that are so jaw-droppingly cheap that it almost seems unreal. And you wonder how these people could possibly ever survive if they came to your country.

Well, the United States has just joined this proud cadre banana republics... at least if you're from Switzerland.

You see, the Swiss franc is one of the few currencies that have given investors some sense of comfort recently; Switzerland inspires confidence and stability, and the worse things get in the United States and Europe, the more investors pull their money out of the dollar and euro, and park it in the Swiss franc.

It's all about supply and demand. Increased demand for the Swiss franc coupled with expanded supply of dollars and euros has caused the franc to surge over the last weeks and months. It wasn't too long ago that it would take 1.20 francs to buy a US dollar. Now it takes $1.40 to buy a single franc.

I can think of a lot of words to describe the performance of the US dollar. Farce. Joke. Lunacy. Embarrassment. Disgusting. But it's more clearly summed up like this: the price of a Big Mac is in Zurich is now so high (at $17.19) that a minimum wage employee in Minneapolis, Minnesota, would have to work for nearly 4-hours in order to afford it.

This is what stability looks like to Ben Bernanke.

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uno's picture

glad my offical currency is silver, just like the rest of the world I rejected FRN

Long-John-Silver's picture

Seven 90% Silver dimes will buy that Big Mac with a few copper pennies back.

WestVillageIdiot's picture

" It wasn't too long ago that it would take 1.20 francs to buy a US dollar. Now it takes $1.40 to buy a single franc."

An ounce of silver will buy you 25 francs or so.  How many could it buy in 2008?  Something tells me you are on the money Long John. 

Long-John-Silver's picture

Today's 90% Silver dime melt value in US Dollars is $2.71.

uno's picture

a very interesting point I had read:

one 90% us quarter value right now is $6.90, 8 quarters fill up the gas tank today ($55.20) just like it would back in the 60's (8 quarters)

WestVillageIdiot's picture

Just think how many Big Macs an ounce of gold can buy, bitchez.  You can fill your tank, eat your McDonald's, have a night with a hooker, get your car detailed, have a day at an amusement park, spend another night with a hooker, buy a good bottle of Scotch and still have enough money for some Taco Bell. 

uno's picture

LOL and that is in the Western world, imagine what it would get you in China, Thailand, Vietnam etc...

WestVillageIdiot's picture

It would probably get you arrested. 

Transformer's picture

Man, one of  my fav meals used to be a Big Mac, a Quarter Pounder, Fries, and a Coke.  I'm older now and really try to take care of my health, it would probably make me sick. 


Own your vices, or they own you.


Harlequin001's picture

We'll soon be buying 'Small Mac's'...

Incubus's picture

Isn't that what White Castle serves? 


Anyway, I don't consume junk food.  Shit's bad for you, for realz.  You get off of that crap and after a long enough time, it'll make you sick if you ever [on a rare occasion] try to eat that stuff.

-Michelle-'s picture

Three months.  Three months and I can't even step inside a McDonald's anymore.  The smell alone is nauseating.

Tuffmug's picture

Thanks for the link, Now I know that the author is stupid enough to pay $17 for a Big Mac instead of the $8 he should have paid. Wonder if I can sell him this big bridge in Brooklyn that I own??

Tejano's picture

@WestVillageI - Why would you want to do any of those things? Sounds like a day in hell.

Dismal Scientist's picture

This is misleading. The price of a Big Mac in CHF is 6.50, so at current exchange rates, thats USD 8.95. See below:

Fine, the point is well taken that the USD is rubbish, but getting facts straight would improve credibility.


WakeUpPeeeeeople's picture

The sad thing about Switzerland is that even with a favorable exchange rate, their crap is still expensive-even to the rest of the Europeans. Many Swiss go across the border to do their daily shopping. But I still think it would be a great place to live some day.

Archduke's picture

CHF 12.70 is the happy meal. 

Teapot_Dome's picture

If you go read the actual post on Sovereign Man he says Big Mac Meal, not just the sandwhich itself.

Long-John-Silver's picture

I can see McDonald's employees working for food instead of US Dollars.

Shameful's picture

Well can we really say that McDonalds is food? can eat it?

theMAXILOPEZpsycho's picture

Was going to say the same thing...

wht would you do if you were working there? accept the toilet paper dollars? the dod shit food? or would you just be better growing a few carrots and living off berries, nuts and road kill??

T1000's picture

This is the trickle down economics turning into full blown golden shower economics.

Make mine a royal with cheese, bitches!

WestVillageIdiot's picture

I love ZH and I know we are all cynical here but damn if I still don't love eating a Big Mac on occasion.  I even like the McRib.  i know, I know but we all have our vices.  At least I'm only hurting myself.  Oh yeah, and the shamrock shakes always make me think of the good times in my childhood.  I'm guilty.

Dave Thomas's picture

If you eat two or so every month I don't think you're hurting yourself.


The cosmic rays bouncing off your mitochondiral dna probably are more of a risk than a few big macs every year. Hell just driving to work is probably a lot riskier.

cbxer55's picture

I don't eat there every day, or even once a week. But doggoneit, i still love a quarter pounder with cheese, or a Bigmac, and the fries are absolutely the best there are, bar none. And why does the Coca-Cola from Mickie D's always taste better than what comes out of the bottle? They get some proprietary mix or something?

I usually eat home-cooked, but now and then Mickie D's hits the spot. Just gald I don't have to work there!

caerus's picture

agreed...spliff followed by dble qpwc and nugs...mmmmm...

Ahmeexnal's picture

Hey cbxer55,

Yes they have a propietary formula for Coca-Cola on Mickey-D's.

If you want to have your bottled Coke taste just like it does on Mickey D's, ask someone to pee in your bottle. 

And don't forget to have someone spit on your home made burgers so they are as tasty as the original Mickey D's.

cbxer55's picture

You know the syrup and the carbonated water come in pressurized containers that are hooked to the dispenser? I'd sure like to see how someone can SPIKE a pressurized container!

I'm sure the spit thing happens now and then. But I do not for a second believe it is a regular occurence. I would hope mamagement would be quick to fire anyone even suspected of doing such nonsense.

Otherwise, the thought of someone spitting on my burger does not scare me in the least. If I knew it was there, maybe. But since no one would ever no its there, who gives a fuck? Not me. Also I suspect that if something had a "little wang in it" (compliments of the Hollywood Knights), it would be noticable. So I'll not be dissuaded by that line either.

You don't want to eat McDonalds, fine by me. I like them every so often. As I said, its not a regular habit, just now and then, maybe once a month. It aint gonna kill me. I exercise every day, am 6'2" and 175 pounds, have perfect blood pressure and pulse at 50 years old. How fit are you?????

Rodent Freikorps's picture

That's how I feel. As long as they make Filet O Fish's, I'll be by every week, or so.

WestVillageIdiot's picture

It used to be S.O.P. to eat 3 of those on every Friday in Lent when they were running their specials.  Don't skimp on the tartar sauce, fuckers. 

Rodent Freikorps's picture

My wife is Catholic. We change up between catfish, talapia, and fish filets.

She's old school.

janus's picture

let the fools have their tar-tar sauce.

CM Burns

caerus's picture

lol...tar-tar sauce...

nmewn's picture

Same, same. Around every month or so. What pisses me off is self important nannys saying what I can or cannot eat.

Or that I shouldn't eat X because of their health insurance premium...bogus fucktards, they could care less who lives or dies as long as they don't have to pay more. They should confine themselves to eating grass & tofu and not have health insurance payments at

I've come to the conclusion there is an element in society with no life of their own and their only real desire is to insert themselves into mine.

Rodent Freikorps's picture

That's how I judge the quality of life in America.

Everyone seems to have so few problems and so much free time, they just need to worry about how everyone else leads their life.


cbxer55's picture

Back in 76, my parents moved from N.J. to CA. One of the reasons they told me was they were sick of the "Nibby-noses" that lived in this state. When we first got to CA., it appeared they were correct, no one gave a dams about us or what we did.

Now, like political correctness, its everywhere, there is no escape.

Rodent Freikorps's picture

They erred in moving to a coast. Commie libs congregate near beaches for some reason.

cbxer55's picture

YUP. Stayed in CA for 26 years. I married an Oklahoma girl in 94 and we moved to Midwest City, OK in 2002. First thing I did was get a Concealed Weapon Permit. ;-)

Rodent Freikorps's picture

Good plan. I escaped Kalifornia for Texas in late 2000.

janus's picture

are they difficult to obtain outside the south?  or was it just the county you lived in? i'm a liberal and all, but this is a wild-wild world; and there are just certain circumstances where piece is long as there are such things as pieces about.  and, most of all, there are few more satisfying sensations than squeezing a few off.  i like to tick off glass bottles in the back acres -- the exploding shards make for a nice punctuation to the pop.

38 S&W snub...wadcutters, bitchez!

i shot a man in reno/

just to watch him die/

and when i hear that lonesome whistle/

i hang my head and cry,


-Michelle-'s picture

McDonald's was better for you before the nannies started interfering.  They pushed to get rid of the beef-tallow french fries and replaced them with rancid vegetable oil. 

JoeSexPack's picture

Southern fried chicken sandwich is a late-night winner, & Angus mushroom-swiss burger.


Fries are as good as fast food gets.


Shakes too.


Haven't been in a few months, but the night is young.

janus's picture

when will in and out burger ever come down south?

another reason to leave.

Silver Pullet's picture

An iPad might be more nutritious...

WestVillageIdiot's picture

And hurt less when it comes out of your anus. Oh, wait, I was thinking about White Castle.

NumberNone's picture

Big Macs could explain Barney Frank's actions on Rachel Maddow...  

nmewn's picture

He had to shift around to keep his ben wa balls from popping out.