It seems the PR machine was in full swing today for everyone's favorite Muppet-slayer-in-chief as Goldman Sachs' Lloyd Blankfein did the business media tour. Bloomberg TV, in the clip below, were perhaps toughest on the domed demi-god as they pressed him on the public's perspective of his firm as the 'vampire squid' to which he responded in glib-yet-deferential terms that "it is hyperbole and we'll have to do a better job of explaining how important this industry is". Indeed Lloyd, indeed. A grand collection of ducking-and-weaving as Erik Schatzker peppered the CEO with questions on his changing priorities as a CEO (wealth creation for partners clients), conflicts of interest ("if you want to rule out conflicts of interest, you'll just give advice to one client in one industry and never do any lending or support for the capital structure of the firm. It's just not feasible."), on Arthur Levitt's statement of Goldman's hypocrisy (as a market-maker we have to protect Goldman Sachs), being too big to fail, the markets and economy (tend to be a little more positive than what I am hearing from other people), and finally the Facebook IPO.