What Costs How Much, Where? Presenting The "Apple Index"

Tyler Durden's picture


Forget Big Macs, the only ubiquitous commodity that counts now in the global purchasing-power-parity pyramid of currency-wars is the iPhone. Deutsche Bank has created a comprehensive set of tables on what costs how much and where around the world so whether it is soft-drinks in Brazil or Germany (over 690% of New York prices), Beer in Japan (192% of US prices), or exercise in Russia (sports shoes are 221% of US prices), it is perhaps evident that the impact of these overseas revenues in nominal USD may indeed be helping juice US corporates as they bow to Bernanke's debasement wisdom. But how much longer will Russians (or the Chinese for that sake) continue to pay around 50% more for their iGadgets than us lowly Americans.


Cost of Living (compared to New York) - Sacre Bleu

But while The Big Mac Index may be used by some, the iPhone is more ubiquitous and so we present "The Apple Index". It appears the South-Africa-to-Russia arb is screaming to be played...

The price of a Pepsi is 765% of New York prices in Brazil (and Chicago is 20% higher than New York?)...

But forget soft drinks, beer is where its at - unless you live in Japan where it costs  192% of US prices for a pint and therefore we highly recommend a trip to India or South Africa for your libations...

And after all those soft drinks and beer, exercise is necessary but not in Russia where a pair of Running Shoes costs 221% of US prices...

Indeed it is a diverse world but for all the necessities of life (iPhone, beer, soda, and running shoes) it pays to shop around - though of course energy prices to get to these nations will reduce some of that benefit very rapidly...

As prices for the real essentials (food and energy) are rising rapidly around the world...

Source: Deutsche Bank

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Wed, 04/25/2012 - 09:51 | 2373145 bigdumbnugly
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Wed, 04/25/2012 - 09:52 | 2373147 Fluffybunny
Fluffybunny's picture

Those Pepsi stats are faulty btw (atleast for Frankfurt).

Wed, 04/25/2012 - 09:57 | 2373164 jus_lite_reading
jus_lite_reading's picture

I concur. I was in Berlin in December and a Pepsi/Coke/Sprite/whatever cancer in a can ran ~$6.50. There is no way it was $14 in Frankfurt. Maybe in the Airport but not regular retail price. 

Wed, 04/25/2012 - 10:04 | 2373205 Fluffybunny
Fluffybunny's picture

A can of Pepsi in Germany is roughly 1€. The stats were about 2 litre bottle in Pizza Hut.

Wed, 04/25/2012 - 10:07 | 2373220 jus_lite_reading
jus_lite_reading's picture

>>"A can of Pepsi in Germany is roughly 1€."<<

Perhaps in Aldi or Edeka but at any restaurant in Berlin a can of soda was 3.00-4.50 euros and no refills on tap...


Wed, 04/25/2012 - 10:37 | 2373333 Doña K
Doña K's picture

Sports shoes in Singapore are much cheaper than shown. Some of them are made there and Australians fly to Singapore to buy stuff.

whoever gathered the info must have just window shopped. There are back streets in singapore that you can just blow away Walmart prices

Wed, 04/25/2012 - 10:16 | 2373248 Sauk Leader
Sauk Leader's picture

Here they use High Fructose Corn Syrup. Everywhere else they use plain old Sugar.

Wed, 04/25/2012 - 10:28 | 2373286 poor fella
poor fella's picture

HEY! Please use the new, improved, and corporately-approved term - "corn sugar".

Don't want to have to bring you up on libel.

Wed, 04/25/2012 - 10:56 | 2373393 carbonmutant
carbonmutant's picture

Mexican Cokes... Cane Sugar

Wed, 04/25/2012 - 09:52 | 2373148 CPL
CPL's picture

And cigarettes

Wed, 04/25/2012 - 09:55 | 2373158 Cognitive Dissonance
Cognitive Dissonance's picture

On a more local basis Mrs. Cog and I have noticed tremendous price variations between stores separated by as little as 5 or 10 miles. And often we are talking about the same store, but different location.

It seems that each store is adopting pricing based upon what the extremely local market will bear. Now more than ever it pays to comparison shop.....even for mundane household items.

Wed, 04/25/2012 - 10:09 | 2373230 DaveyJones
DaveyJones's picture

a cog at the wheel beats one in, everytime 

Wed, 04/25/2012 - 12:56 | 2373902 Element
Element's picture

If discretionary travel is outside of the personal budget ...

Wed, 04/25/2012 - 09:55 | 2373159 streetcrawler
streetcrawler's picture

Now I see why the Foxcon folks want to work 50 hours of OT each month. 210 hours per month X $1.50 hr = 1/3 of an iPhone!

Wed, 04/25/2012 - 09:56 | 2373160 pragmatic hobo
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Wed, 04/25/2012 - 10:02 | 2373197 duo
duo's picture

Represents the future of the US

Wed, 04/25/2012 - 09:57 | 2373167 Scalaris
Scalaris's picture

Does a 2L bottle of soda really cost $20 in Brazil & Frankfurt or am I misreading that, and if yes then what in the fuck are the ingredients? 

Carbonated gold?


Also as a point of reference, a pair of Nikes cost around $140 in Cyprus, which is in Europe, so they better fucking give me that "barefoot" feeling when I sprint.

Alas, their Vietnam-made $2 shoes that generate 120% profit wouln't exist without marketing whore like myself.

Wed, 04/25/2012 - 10:04 | 2373206 SmoothCoolSmoke
SmoothCoolSmoke's picture

Get Kramer and Newman on the phone..... we're driving to Rio with a load of 2Ls.  Giddyup!

Wed, 04/25/2012 - 10:19 | 2373258 brewing
brewing's picture

gotta wait for mother's day.  the mother of all mail days...

Wed, 04/25/2012 - 10:29 | 2373290 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

These distortions of prices are probably being intensified by supply and demand. If no one is buying sugar water in a given country, it becomes a luxury item. The cost is then driven up further by the high expense of stocking a limited item.

Wed, 04/25/2012 - 09:58 | 2373171 WhyDoesItHurtWh...
WhyDoesItHurtWhen iPee's picture









Wed, 04/25/2012 - 12:58 | 2373915 Element
Element's picture


Wed, 04/25/2012 - 09:59 | 2373176 sockratte
sockratte's picture

where's germany in the last table?

Wed, 04/25/2012 - 10:28 | 2373180 hedgeless_horseman
hedgeless_horseman's picture



...exercise is necessary but not in Russia where a pair of Running Shoes costs 221% of US prices

But don't fill in your feet's natural arches with foam that has been shipped around the world.  Disintermediate.  Let your arches do what they have been designed to do.

"Run free!"




Disclosure statement: Short NKE, no more injuries, 30-70 miles / week

Wed, 04/25/2012 - 10:32 | 2373311 xela2200
xela2200's picture

Useless Spamm.

Wed, 04/25/2012 - 10:42 | 2373337 hedgeless_horseman
hedgeless_horseman's picture



Long NKE?  Then maybe these Nike's are for you...

"Delivers the natural-motion benefits of running barefoot"

...and at $135 still delivers shareholder value.


Or maybe this link for Pepsi coupons is more useful for you?

Wed, 04/25/2012 - 11:34 | 2373553 swmnguy
swmnguy's picture

Getting people to spend $135 to run barefoot is as awesome as getting people to spend $8 a gallon for bottles of tap water.  I need to get my mylar packets of dehydrated water (only $6.99 ea.; 1 packet per liter) in front of the buyers at REI as fast as I can.

Wed, 04/25/2012 - 13:28 | 2374056 Doña K
Doña K's picture

Friends working for coke revealed to me that there are several chemicals that go in the so called vitamin water to make it look clear, that are more harmfull than plain tap water. I can not convince my daughter though. She does not like the tap water taste I thought water did not have taste unless it was delivered by PVC pipe.

Wed, 04/25/2012 - 13:47 | 2374119 hedgeless_horseman
hedgeless_horseman's picture



Buying a reverse osmosis system for your home is a good solution for you and your daughter.

Drinking bottled tap water like Evian is naivE.

Sat, 04/28/2012 - 20:53 | 2382914 xela2200
xela2200's picture

No, actually not advertising your crap on a financial blog is more for me.


Sat, 04/28/2012 - 20:59 | 2382918 xela2200
xela2200's picture

No, actually not advertising your crap on a financial blog is more for me. The topic of discussion is comparing apple products' prices through different countries. How do your stupid sandals add to the discussion?

BTW. I can get the same stupid sandals in any market in Latin America. Last I check for about 5 bucks a pair. They have been making them for decades.

Wed, 04/25/2012 - 10:56 | 2373392 Matt
Matt's picture

Feet were also designed to work on soft earth sand and grass, not asphalt and cement. The padding also helps the knees, which is also not adapted to running in the urban environment.

Wed, 04/25/2012 - 11:33 | 2373544 NotApplicable
NotApplicable's picture

Of course, if people had any damn sense, they'd know better than to run on concrete. Yet I see them go past my window every half-hour or so. Never mind the multi-million dollar track right next to their dorms.

No, they've got to be seen! I love watching them idle at the stoplights while staring at their watch, waiting for an even number to come up so they can take off again once they get a light. Math is hard.

Wed, 04/25/2012 - 11:54 | 2373616 nonclaim
nonclaim's picture

In a park near one of my places there was a nice beaten path through grasses and trees that was used by me and maybe a hundred others who knew how to run it even at night jumping roots and eventually frogs... Then comes new management and to improve and make it saver to everybody they lay a thick and hard layer of concrete over that track.

Never mind, we are running a new one... may take over a year to make it nice though.

Wed, 04/25/2012 - 10:00 | 2373188 lizzy36
lizzy36's picture

Ummmm since when were the costs of food and energy, included in inflation guesstimates.

Inflation is well contained don't you know.....duh.

Wed, 04/25/2012 - 10:16 | 2373249 Spastica Rex
Spastica Rex's picture

I you are experiencing inflation than that demonstrates that you are not part of the real economy. The real economy has never looked better; sucks to be you.

They make their own reality...

Wed, 04/25/2012 - 11:04 | 2373422 Matt
Matt's picture

The article is about Cost of Living (things people actually buy) rather than about inflation ( a made up bunch of weighted goods excluding food, energy, etc). Personally, I think this is a more accurate and useful way to measure things, you just need a larger range of prices to compare.

Outside of inflation, you can see interesting stuff where prices vary between cities in the same country with the same currency. It would be nice to see more places, goods and intervals.

Wed, 04/25/2012 - 10:01 | 2373190 jus_lite_reading
jus_lite_reading's picture

The same friend of mine who said that "You'll wish the Mayans were right" also said a few years back that Benny will "export inflation" as his main tool to boost corporate earnings at home but he can only do this so long as the USD is the reserve currency of the world which on his time frame ends in 2012... we shall see!

Wed, 04/25/2012 - 10:42 | 2373352 DaveyJones
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so long as we're the reserve or so long as they don't inflate in retaliation. No matter what, a losing game...played by losers.

Wed, 04/25/2012 - 11:04 | 2373421 jus_lite_reading
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For kicks, Tyler should publish these indexes priced in GOLD and SILVER...


Wed, 04/25/2012 - 10:03 | 2373195 Paul Atreides
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If you want a pint of domestic beer in Canada for $5.50 your going to have to go to a shit hole or find a cheapie night to get it. $6.50 for domestic and $7.50 for imported is the average for most pubs.

Wed, 04/25/2012 - 10:03 | 2373203 Kina
Kina's picture

sheep buy iCrap I don't know why. Samsung and other crap is better.

Can tell how the world is going when a company selling electronic toys becomes the market.


Well there is no market anywhere. Just TPTB playing with their dicks. Best to ignore it all...keep my gold silver rice and cash handy.



Wed, 04/25/2012 - 10:41 | 2373336 LouisDega
LouisDega's picture

 I have a Mac pro that i use on my Sammy 55" LED.  Apple kicks ass. So does Samusung. Both companies make outstanding products. What do you call that. iCrap or iSung?

Wed, 04/25/2012 - 10:04 | 2373204 monopoly
monopoly's picture

Ahh, they are buying everything today, computers, phones, burritos, cars, clothes and TVs. America. Cannot go wrong. Just buy em. Forget debt and real growth. Gold, psfttt.

Beyond words.

Wed, 04/25/2012 - 10:06 | 2373215 debtor of last ...
debtor of last resort's picture

Paper Pepsi, or physical?

Wed, 04/25/2012 - 10:06 | 2373216 Sudden Debt
Sudden Debt's picture


Wed, 04/25/2012 - 10:07 | 2373219 NEOSERF
NEOSERF's picture

If the average gross family income in the US is $49K and declining, it has to be much lower across the rest of the world so how exactly outside of the black market are Russians paying 220% for shoes that I can't afford here?

Wed, 04/25/2012 - 10:43 | 2373355 Doña K
Doña K's picture

Drug trade, compensated friendship, other crimes pay.

The pride to be the only one in prison with Nike sneakers and an Ipad.

Wed, 04/25/2012 - 10:09 | 2373228 misterc
misterc's picture

“It is the one sphere of life and activity where victory, security and success is always to the minority and never to the majority. When you find any one agreeing with you, change your mind. When I can persuade the Board of my Insurance Company to buy a share, that, I am learning from experience, is the right moment for selling it.” Keynes in 1937
Nowadays I could persuade my dentist, my lawyer and the photographer next door to buy Apple.
Well, for sure the photographer, he lost a fortune when he bought Deutsche Telekom in 2000s on margin. Because this time, it's different, really.

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