Gas stations across California - from San Diego to San Francisco - are seeing increasing price-sensitivity by drivers with lines at the 'cheapest' and empty lots at the priciest. It seems yet another weekend of hyperinflating gas prices has pushed the until-now seemingly uncaring-at-the-margin gasoline-'user' to seek out rationally lowest prices. Credit card caps at pumps are also causing problems as the typical SUV-driving soccer-mom needs multiple lines to fill up the family people-mover. Gas prices rose 5c on average over the weekend alone to an all-time record high price of $4.668 (for Regular) - up 86c (or 22%) in a year and 12% in a week.
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Source: AAA [3]