In what should not come as a major surprise to anyone, GM just announced that:
- GM SAYS LOSING MONEY ON EVERY VOLT SOLD
There is good news: being implicitly funded by the US taxpayer means never admitting failure. In fact, the faster one fails, the faster one gets bailed out.
- GM SAYS NOT GIVING UP ON VOLT
And when failure is not an option, the only other option is even greater failure. And even bigger losses.
- GM SAYS NEXT GEN VOLT WILL BE $7,000 TO $10,000 CHEAPER
Slowly but surely everyone is figuring out that in the USSA, where making a profit is becoming increasingly impossible, the only credible business model is that of Amazon: lose lots of money but make up for it in volume.