"All publicity is good publicity," right? Perhaps not. UK bakery Greggs suffered a PR nightmare this morning, as The Drum reports [3], after its primary Google search image, which is linked to the Wikipedia company description, was replaced with an expletive-ridden parody logo. The message in the image, which Greggs has appealed to Google to change, claimed the bakery has been “providing shit to scum for over 70 years”.
[4]
It is unclear whether the image swap was a deliberate action against Greggs or a one-in-a-million fluke but the error remains live as this story is published.
The company said: “We are aware of the abusive logo and have made a formal complaint to Google and asked them to rectify this as a matter of urgency.”
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This is not the first time, as PC World suffered from logo-spoofing 5 months ago... [5]
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Source: The Drum [3]
