By EconMatters [7]
Twitter's had a very bad week when its stock tanked ~ 27% in 5 trading days. It all started when its weak 1Q earnings was posted early by Nasdaq on Twitter's IR web page. Twitter originally planned to release earnings after market close on Tuesday (so investors may have time to digest the not-so-impressive 1Q numbers to perhaps arrive at a more rational course of action).
Press-release earnings after market-close followed by earnings call the next morning is a popular standard operational procedure of Investor Relations (IR) at many publicly traded companies. Twitter's best laid plan was totally destroyed first by the big Nasdaq goof posting earnings about 2 hours before market-close, then by Selerity, a little-know cyber data sleuth that found and twitted Twitter's disappointing 1Q results to the whole world. Investors jumped on the early 'leaked' info and rushed for the exit. Twitter had to halt trading briefly and wound up officially releasing the earnings shortly before the closing bell. The stock continued to drift lower and closed at $37.84 on Friday, down more than 27% or $14 for the week.
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Chart Source: Business Insider, May 1, 2015 Fox Business [9] reported that Nasdaq (NDAQ) has confirmed that its Shareholder.com unit was responsible for the Twitter (TWTR) earnings leak by publishing the 1Q results before the close of trading Tuesday.
Our understanding is that part of the service offered by Shareholder.com is managing the entire content of the IR section of company's web site including press release, SEC filings, etc. A lot of Nadsaq-listed companies outsource the IR content management to Shareholder.com. Business Insider [10] quoted one trader saying
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That statement was later confirmed by Mashable [11] that what Selerity does is monitor the web pages of public companies for changes that might be public, but not necessarily indexed, and that Selerity has done this before with Microsoft and ADP. So it looks like it was human error, poor data security, and a loose Twitter ship leading to probably one of the worst IR nightmares -- weak results dramatized (or traumatized) by the early leak.
The deeper issue, however, is that the incident highlights the relentless pursuit of data/info by Wall Street to gain any trading edge. The fact that companies like Selerity (there's got to be 'competitors'), even exist (with clients) just proves there's huge demand to justify the resource and capital to develop this kind of technology and service in the first place. But this is actually something smaller players do, the real big players use other means such as Co-location (which costs a boatload of money) to just gain milliseconds of advantage to front run the market.
What Selerity did of course is totally legal and Twitter has only itself to blame. Our observation is that Twitter stock started selling off even before Selerity leaked the earnings (albeit on a smaller scale than the landslide after the leak). The leak by Selerity triggering selloff by the wider market most likely only enhanced these early positions.
So the question is who else knew Twitter 1Q performance was not up to par before the info went public?
The scary thing is this is just one example that made the big headline due to Twitter's social media icon status. The fact is that DOJ, SEC and CFTC have no idea or simply choose to ignore the various market manipulations going on day in and day out [12]. Going after a few small-fry traders like Navinder Singh Sarao [13] is a mere gesture to justify their 6-figure tax-payers-funded paychecks.
In the aftermath, it looks like the only winners coming out of this fiasco are (1) Selerity who gained some street cred and probably picked up a few new clients along the way, and (2) The big players who acted before the rest of the market mass rushed in.
Business Insider reported that one options trader estimates "the money made from those that sold calls and bought puts in response to the leak made roughly $80M." Twitter co-founders have amassed huge fortune during the IPO and the later tech hype and stock run-up despite this recent vertical drop. Who's left holding the bag? The typical buy-and-hold retail investors who jumped in to catch the 'high growth prospect' at the near-peak of a tech bubble [14].