Despite the absence of bad weather, good weather, port strikes, and snow, The National Retail Federation today slashed its retail sales forecast for 2015 from 4.1% growth to just 3.5%. Sales grew at a 2.9% pace in the first half of 2015 and hope remains that the next 5 months show growth of 3.7% (with same store sales growth revised lower). The excuse reason for this markdown..."spending has been hampered by lackluster growth in our economy. Much of that blame can be shifted to Washington where too much time has been spent crafting rules and regulations that almost guarantee negative consequences for consumers and American businesses alike."
As The NRF details [6],
The National Retail Federation today lowered its retail sales forecast for 2015 because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014. However, NRF expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1 percent in 2015 over 2014, but today’s revision lowers the forecast to 3.5 percent.
“A confluence of events, including treacherous weather throughout the United States through most of the winter, issues at the West Coast ports, a stronger U.S. dollar, weak foreign growth and declines in energy sector investments all significantly and negatively impacted retail sales so far this year, and thus have changed how future sales will shape up for the rest of 2015,” said NRF Chief Economist Jack Kleinhenz. “Additionally, household spending patterns appear to have shifted purchases toward services and away from goods, though this may be transitory. Additionally, a deflationary retail environment has been especially challenging for retailers’ bottom lines.”
But it is NRF President and CEO Matthew Shay that seems to sum things up best...
“For years consumer spending has been hampered by lackluster growth in our economy. Much of that blame can be shifted to Washington where too much time has been spent crafting rules and regulations that almost guarantee negative consequences for consumers and American businesses alike. Until the government and our elected leaders get serious about enacting policies that lift consumer confidence, create economic growth and spur investment, we will continue this trend of solid, but not exceptional, performance in the economy.”
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Which roughly translated means - "we need more QE now!!!"
But low gas prices...

