AAPL stock did not seem too excited intraday early on but activity picked up into today's product announcements...
[5]
And longer-term, investors, for once, did not buy on the Apple rumors, so traders are hoping that maybe they won’t sell on the news.
[6]
As Bespoke shows above, this is the first pre-product announcement drop in AAPL's history. Apple shares are down about 6.7% over the past month and 13% over the past three months through Tuesday’s close.
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And as we show below it appears we have reached peak Apple... [7]
1302: APPLE CEO TIM COOK DISCUSSES APPLE WATCH
- 1305: APPLE SVP WILLIAMS SAYS TRANSIT DIRECTIONS COMING TO WATCH MAPS
- 1306: APPLE WATCH HAS 10,000 APPS IN APP STORE, WILLIAMS SAYS
- 1307: GOPRO, FACEBOOK MESSENGER APPS TO BE AVAILABLE ON APPLE WATCH
- 1310: APPLE ADDS TWO COLORS FOR WATCH - ROSE GOLD AND ALUMINUM
- 1312: APPLE WATCH SOFTWARE UPDATE AVAILABLE SEPT. 16, WILLIAMS SAYS
- APPLE & HERMÈS UNVEIL APPLE WATCH HERMÈS COLLECTION
- APPLE WATCH HERMÈS STARTS AT $1,100
1316: APPLE CEO TIM COOK DISCUSSES IPAD
- 1318: APPLE CEO TIM COOK UNVEILS LARGER IPAD PRO
- 1319: IPAD PRO IS 'MOST POWERFUL IPAD,' COOK SAYS
- 1321: APPLE IPAD PRO HAS 12.9-INCH SCREEN
- 1323:APPLE: IPAD PRO 'IS MOST ADVANCED DISPLAY WE HAVE EVER MADE'
- 1324: APPLE: IPAD PRO HAS NEW A9X CHIP, DESKTOP PC-LIKE PERFORMANCE
- 1325: APPLE IPAD PRO IS FASTER THAN 80% OF PORTABLE PCS: SCHILLER
- 1326: APPLE IPAD PRO HAS 10 HOURS OF BATTERY LIFE, SVP SCHILLER SAYS (market drops)
- 1327: APPLE IPAD PRO IS 6.9MM THICK, WEIGHS 1.57LBS
- 1328: APPLE INTRODUCES 'SMART KEYBOARD' FOR IPAD PRO (like the Microsoft Surface?)
- 1328: APPLE SAYS KEYBOARD DOUBLES AS CASE FOR IPAD PRO
- 1332: APPLE INTRODUCES STYLUS FOR IPAD PRO, CALLED 'APPLE PENCIL' (like Microsft Surface and Galaxy Note)
2007: pic.twitter.com/XrnnZsrNOq [8]
— Tim Bradshaw (@tim) September 9, 2015 [9]
- 1336: MICROSOFT EXEC: 'MORE THAN EVER' SUPPORTING MSFT OFFICE ON IPAD
- 1347: APPLE SAYS IPAD PRO HAS THREE COLORS -- SILVER, GRAY, GOLD
- 1348: APPLE: IPAD PRO COSTS $799, $949, $1079, DEPENDING ON MEMORY (market drops)
- 1348: APPLE SAYS IPAD PRO TO BE AVIALABLE IN NOVEMBER
- 1349: APPLE PENCIL TO COST $99, KEYBOARD $169
- 1351: APPLE LOWERS IPAD MINI 2 PRICE TO $269
1353: APPLE CEO TIM COOK DISCUSSES APPLE TV (market rallies)
- 1354: APPLE'S COOK SAYS 'THE FUTURE OF TV IS APPS'
- 1355: APPLE'S COOK SAYS 'WE NEED A NEW FOUNDATION FOR TV'
- 1357: APPLE TV INCLUDES SIRI FOR SEARCHING FOR PROGRAMS, ACTORS (like Xfinity)
- 1359: APPLE TV REMOTE HAS BUTTON FOR SIRI, TOUCH-SENSOR FOR SCROLLING
- 1400: APPLE TV SEARCHES ACROSS DIFFERENT CONTENT APPS,NOT JUST ITUNES
- 1401: APPLE TV HAS GRID SOFTWARE LAYOUT, SIMILAR TO OLDER MODELS
- 1409: APPLE: ACTIVISION TO RELEASE GUITAR HERO FOR APPLE TV (market rallies)
- 1415: APPLE SHOWS GAMES, SHOPPING AND VIDEO APPLICATIONS FOR APPLE TV
- 1420:*APPLE TV COSTS $149/$199, DEPENDING ON MEMORY
- *APPLE TV AVAIABLE LATE OCT. IN 80 COUNTRIES
1424: *APPLE CEO TIM COOK DISCUSSES IPHONE
- 1425: APPLE'S COOK SAYS IPHONE SALES CONTINUE TO GROW IN CHINA
- 1426: APPLE INTRODUCES IPHONE 6S, IPHONE 6S PLUS
- 1428: APPLE INTRODUCES '3D TOUCH' AS NEW WAY TO INTERACT WITH DEVICE
- 1429: APPLE SAYS NEW GLASS IS STRONGER WITH IPHONE 6S MODELS
- 1430: APPLE:3D TOUCH ADDS FOR WHEN PERSON HOLDS DOWN ON SCREEN LONGER
- 1431: APPLE SAYS 3D TOUCH GIVES SHORTCUTS FOR APPLICATIONS
- 1440: APPLE IPHONE 6S MODELS HAVE A9 CHIP, 70 PERCENT FASTER
- 1445: APPLE IPHONE 6S HAS 12-MEGAPIXEL CAMERA (less than Note5 and Galaxy 6S)
- 1450: APPLE SAYS IPHONE 6S HAS CAMERA FOR SHOOTING 4K VIDEOS
- 1452: APPLE ADDS FLASH ON FRONT-FACING IPHONE 6S CAMERA FOR SELFIES
- 1456: APPLE SAYS LTE AND WI-FI SPEEDS DOUBLE IN IPHONE 6S
- 1459: APPLE IPHONE 6S STARTS AT $199, 6S PLUS $299 (with 2 year contract)
- 1500: APPLE UPGRADE PLAN COMES WITH NEW IPHONE EVERY YEAR FOR $32/MO.
- 1501: APPLE IPHONE PRE-ORDERS START SEPT. 12, ONSALE SEPT. 25
- 1501: APPLE IOS 9 TO BE AVAILABLE SEPT. 16
How did the market like it?
[10]
We're gonna need a new email Mr.Cook!!
