Blockchain can be a breath of fresh air for multimedia’s ongoing push for wider reach by streamlining the connection between content creators and brands looking to capitalize on their exposure. By supporting new and unique ways to connect and remove the need for intermediaries who inevitably slow the process, blockchain offers a freer and more dynamic ecosystem both for vloggers and the companies seeking to expand their influence.

Ethereum remains the king for now as its competitors continue to find their footing and attempt to gather recognition. To its credit, the platform is working on improvements—including making the switch to PoS consensus and implementing the lightning network for off-chain transactions—but it is fair to question if it is too little, too late.

Blockchain-based computing tools are built on the strength of their networks, which is both a negative and a positive. On one hand, they are entirely reliant on the number of users connecting and collaborating, so they could theoretically fail before they reach critical mass. On the other, they provide a truly viable model to unlock the real potential of computing power to continue fueling technological innovation.

The best compromise for someone who has cryptocurrency burning a hole in their pocket is to get both a crypto debit card and a standard credit card like those mentioned above. This way, they can travel around and use their cryptocurrency card where it’s accepted, and their other card in those places where a snag is bound to occur.

While the space continues to evolve, active participation by many high-profile companies as well as investors indicates good traction in the emerging marketplace. Blockchain and crypto-based markets will add a new dimension to the exciting world of investments and trading, creating a faster, cheaper and more transparent process.

Centralized exchanges are not without their problems—and some of the issues are real causes for concern—but they also give the sector much greater exposure, and most importantly access to fiat capital. Thanks to their regulation, connection to the traditional financial system, and accessibility, they help new traders enter the market, and continue to grow the industry toward critical mass.

In the end, users are left with a real dilemma: they may know the game is crooked, but it’s the only game in town.