China's ongoing battle with feminized men has accelerated - with Beijing recently restricting access to online video games, and trying to discourage 'unhealthy' attention towards celebrities after President Xi Jinping called for a "national rejuvenation."
Now, China's government has banned effeminate men on TV, and told broadcasters on Thursday to instead promote "revolutionary culture" across all aspects of Chinese culture, according to the Associated Press.
Broadcasters must “resolutely put an end to sissy men and other abnormal esthetics,” the TV regulator said, using an insulting slang term for effeminate men — “niang pao,” or literally, “girlie guns.”
That reflects official concern that Chinese pop stars, influenced by the sleek, girlish look of some South Korean and Japanese singers and actors, are failing to encourage China’s young men to be masculine enough. -AP
In January, China's education ministry called for more physical education as an antidote to male feminization - vowing to recruit better gym teachers and introduce fitness-based incentives such as free college education.
The response came after a delegate of the Chinese People’s Political Consultative Conference, a top political advisory body, had suggested that Chinese schoolboys are “weak, self-effacing, and timid,” and may be unduly influenced by so-called little fresh meats — handsome, well-groomed, delicate-featured celebrities in the vein of K-pop stars. The proposal also described the feminization of Chinese boys as “a threat to the development and survival of our nation.” -Sixth Tone
"Finally, the education ministry does something right," wrote one user on Weibo who claimed to be a teacher. "Boys now are in dire need of more exercise so they can be manlier. They’re too gentle these days."
China is also promoting masculinity within their military ranks, as opposed to the USA's more 'inclusive' approach.
On Saturday, China 'unpersoned' billionaire actress Zhao Wei - removing her content from streaming platforms without explanation. Her name was removed from all television series, films, short videos and promotional materials from platforms including Tencent Video, iQiyi and Youku.
Per SCMP, Zhao shot to fame for her role in My Fair Princess, one of the most successful Chinese television shows of all time. It ran from 1998 to 1999.
The West, meanwhile, is 'terrified' at images of Chinese schoolchildren undergoing mortar training, while preadolescent boys twerking for adult men is simply... progressive.