After the internet was triggered by a Peloton ad featuring a yuppie buying a $2,500 exercise bike for his already-thin girl, now known on Twitter as "Peloton wife," actor Ryan Reynolds came up with a brilliant idea: he hired Peloton Wife - since identified as actress Monica Ruiz - and made a commercial for his Aviation Gin brand (not to be confused with Avion tequila).
Seen by over 6 million people since its Friday release, the ultraviral ad features Ruiz sitting at a bar, flanked by two supportive friends. Clearly shaken from her Peloton experience, she looks at her drink and says "This gin is really smooth," before downing the entire drink.
"You look great, by the way" says one of the other actresses - playing off the recent outrage over the Peloton commercial in which "Grace from Boston" documents a year in her life since her male partner gave her the expensive exercise bike.
The ad sparked a mass triggering - with some suggesting it was about a thin woman under pressure to lose even more weight for her man. On Monday, writer and comedian Eva Victor made a parody that went viral, in which she passive aggressively thanks her man for a "fucking workout bike for Christmas."
when my husband gets me a Peleton for Christmas ........ pic.twitter.com/Z2d3ewMhPu— Eva Victor (@evaandheriud) December 2, 2019
In response, Peloton shares fell 7.4% last week, while "Peloton" was as more popular search term than "impeachment" according to Google Trends.
This week there have been more US Google searches for Peloton than impeachment. pic.twitter.com/Jo0YR4UsMs— Elliott Schwartz (@elliosch) December 4, 2019
Now watch the ads together:
This is what you get when you put together the Peloton ad and the Ryan Reynolds gin ad as one continuous story. Art. pic.twitter.com/WYlP6grZ2j— JERRY DUNLEAVY (@JerryDunleavy) December 7, 2019
Ruiz told Deadline that the Peloton team "was lovely to work with," adding "Although I’m an actress, I am not quite comfortable being in spotlight and I’m terrible on social media."
"So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement," she added.
"When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation."