After major backlash at the possibility of big brother-esque monitoring of everything you do - ironically juxtaposed against an entire advertising strategy of 'privacy' - Apple has, for now, abandoned its plans to install Child Sex Abuse Material (CSAM) tools.
Tech experts had warned the Apple's targeting of handsets and iPads, as opposed to images already stored in the iCloud, created the blueprint for a 'back door' surveillance system that would bypass end-to-end encryption undermine user privacy.
In a statement, the giant tech company said it is taking “additional time over the coming months to collect input and make improvements before releasing these critically important child safety features.”
"Last month we announced plans for features intended to help protect children from predators who use communication tools to recruit and exploit them, and limit the spread of Child Sexual Abuse Material," Apple said in a statement.
"Based on feedback from customers, advocacy groups, researchers and others, we have decided to take additional time over the coming months to collect input and make improvements before releasing these critically important child safety features."
As the old saying goes: If you aren't doing anything illegal, then you have nothing to fear from surveillance.