Update (Mar. 1): IKEA North America Services, LLC's Vanessa Burney reached out to us to clarify some "confusion" around the "IKEA U.S. Tiny Home Project." She said IKEA US, who teamed up with "Vox Creative to launch the IKEA U.S. Tiny Home Project to showcase how to create a small space that can be stylish, affordable and sustainable. This was an online campaign that lived on Curbed.com and ended in December 2020. The IKEA tiny home was not and is not for sale."
Burney went on to say:
"We are aware that the manufacturer, Escape, currently has the base model used for the tiny home project unit (Boho XL Wide) for sale through their website. This model does not include the IKEA furnishings. IKEA U.S. is not currently endorsing, manufacturing or designing any tiny homes that are available for purchase."
* * *
The virus pandemic's economic hit has been particularly severe for millennials, considering many of them decided to get useless English degrees and rack up insurmountable student debt while choosing after college to become bartenders. As the story goes, in a post-pandemic world, the downturn has crushed the restaurant industry. Many youngsters are either collecting government checks or finding other jobs or attempting to retrain for a new career. As home prices soar (no thanks to Fed. Chair Powell), housing affordability has become out of reach for many. That's why Ikea, yes, the affordable furniture store that sells Swedish meatballs, is now marketing tiny homes for broke millennials.
The tiny home crazy has been gaining momentum in the last decade as wealth inequality, driven mainly by the Federal Reserve, leaving most of the wealth concentrated in just a few hands, has resulted in the middle class's decimation. People are downsizing left and right and opting for tiny homes.
Ikea launched the Tiny Home Project to capitalize on this trend. The 187-square-foot structure, or what could be viewed as a trailer, but commonly known as a "tiny home" to hipsters, is equipped with renewable, reusable, and recycled materials for inside furnishings, solar panels on the roof, running water, kitchen, and a ductless heat pump and air conditioner unit.
Under the guise of eco-conscious minimalists, millennials who gravitate towards tiny homes don't realize that their living standard has collapsed. Say goodbye to the McMansion of the late 90s and early 2000s, and hello, to the double-wide trailer.
Unlike assemble-it-yourself furniture that the Swedish company is known for, these tiny homes are preassembled in a factory in partnership with media firm Vox Creative and Wisconsin-based tiny home ESCAPE.
During the pandemic, internet searches for "tiny homes" hit a five-year high.
With Amazon already selling tiny homes, how long until Walmart joins the party?