Getting stabbed and killed over a chicken sandwich isn't exactly a noble way to go out.
One day after Popeye's finally returned the sandwich to its menu after its surprise-hit status prompted Popeye's to sell out over the summer, angering customers who came to Popeye's restaurants specifically for the sandwich, a violent incident unfolded in one Maryland restaurant.
After a fight broke out while a group was waiting in line to order the sandwich, a man stabbed and killed another in a fight at a Popeye's in Prince George's County, Maryland, just outside of Washington.
According to the New York Post, the fight began around 7 pm Monday night. By the time the police arrived, the victim was found in the parking lot. He died at a nearby hospital. The names of those involved haven't been released, and little information has been offered aside from this: two men were in line to order a chicken sandwich, when there was a dispute about who got there first, resulting in one of the men pulling out a knife, and killing the other.
In a stroke of marketing genius, Popeye's reintroduced the sandwich on Sunday, drawing attention to the fact that Chick-fil-A is closed on Sunday, and therefore inferior to Popeye's. Management at Restaurant Brands International, Popeye's parent company, hope the sandwich will help Popeye's compete with KFC, Wendy's and other fast-food chains. Even with its abbreviated run, the sandwich helped Popeye's record one of its best quarters in two decades, with comparable sales up 9.7%, according to Bloomberg.
But while supply chain issues are something the company has been doing its best to prepare for, outbreaks of violence probably took the company by surprise.