Just two weeks after Microsoft surprised the world and bought videogame-maker Activision (sending Sony shares reeling), Bloomberg is reporting that Sony is purchasing Bungie - the U.S. video game developer behind the popular Destiny franchise.
Buying Bungie will give Sony one of the most popular first-person shooter games to compete with the massive Call of Duty series, which Sony’s main rival now owns through Activision.
As Bloomberg reports, Sony is a regular acquirer of video game studios, though Bungie is by far its largest of the past decade.
Bellevue, Washington-based Bungie, founded in 1991, helped put the Xbox on the map with the Halo franchise and was purchased by Microsoft in 2000. In 2007, the studio negotiated its independence and spun out from Microsoft to work on its next big thing, Destiny, with Activision. That relationship ended in 2019 and Bungie began self-publishing and operating Destiny independently.
“Bungie has created and continues to evolve some of the world’s most beloved videogame franchises and, by aligning its values with people’s desire to share gameplay experiences, they bring together millions of people around the world,” Kenichiro Yoshida, the president and CEO of Sony Group Corporation, said in a statement.
“We will utilize the Sony Group’s diverse array of entertainment and technology assets to support further evolution of Bungie and its ability to create iconic worlds across multiple platforms and media.”
Sony shares are halted for now (News Pending)...
Sony share spiked on the news but are fading now...
Notably, videogame-maker EA is sliding now that it appears to be the bridesmaid, not the bride (erasing all the post-Activision gains)...
Following the acquisition, pending regulatory review, Bungie will be an independent subsidiary of Sony Interactive Entertainment. The video game developer will be run by its board of directors, chaired by Pete Parsons, and Bungie’s current management team.
“Both Bungie and [Sony Interactive Entertainment] believe that game worlds are only the beginning of what our IP will become. Our original universes have immense potential and, with SIE’s support, we will propel Bungie into becoming a global multi-media entertainment company dedicated to delivering on our creative vision,” Parsons, who is also the CEO of Bungie, added.