It is a rhetorical question but what was Goldman doing as AAPL was tumbling from $700 to $428 yesterday? Well, it was telling its clients to buy. And not just buy, but buy with conviction, which of course means Goldman's internal prop flow desk was selling with the same feeling. Today, after AAPL's long suffering momentum chasers have been impaled on a nearly 52 week low, the firm finally cuts AAPL "Conviction Buy" target, dropping it to just Buy, and reducing its price target from $660 to $575. If anyone needed an upside stock catalyst, however brief, Goldman finally ending its conviction selling to the muppets may just be it.
And a history of the firm's price target: