The word "tittytainment" was coined for the first time in 1995 by the neo-liberal ideologue Zbigniew Brzezinski, member of the Trilateral Commission and ex-national security adviser of United States President Jimmy Carter, during the conclusion of the first "State of the World Forum", which was hosted at the Fairmont Hotel in the city of San Francisco.
The objective of this meeting was to determine the state of the world, suggest desirable objectives and principal activities to achieve them, and to establish global politics to match them. The attendees to this meeting (Mikhail Gorbachev, George Bush, Margaret Thatcher, Václav Havel, Bill Gates, Ted Turner, etc.) arrived at the conclusion that a 20:80 society is inevitable. This means that the work provided by 20% of the world population would be sufficient to sustain the world economy, while the other 80% would be without work or opportunities, nourishing a growing frustration.
This is where Brzezinski's concept came into play. Brzezinski suggested that "tittytainment," a mix of physical and psychological methods, be used to control people's frustration and predictable protests. He then explained the term as being a portmanteau fused from titty and entertainment, alluding to the sleeping and lethargic effect that is produced when a baby is breastfed.