Wells Fargo Steps Up Scandal Damage Control With TV Ad Push
Reminds me of the GMAC videos when they changed their name to Ally after they got busted stealing the homes of millions of people... If you haven't seen them, I embedded a few below.
Wells Fargo & Co., trying to quell a scandal that has engulfed its consumer bank, will start broadcasting nationwide television commercials Monday night, outlining steps it has taken to halt abuses.
The spot -- featuring a stagecoach in slow motion, and a narrator talking over piano music -- escalates a public-relations campaign that already includes Internet and newspaper advertisements, as the firm tries to convince customers it’s putting their interests first. Authorities fined the bank $185 million last month, saying branch workers may have opened more than 2 million unauthorized deposit accounts and credit cards over half a decade.
“The advertising reiterates Wells Fargo’s commitment to customers and the steps we are taking to move forward and make things right,” Mark Folk, a company spokesman, said in an interview. Some ads will air during Sunday morning talk shows, and the push will include networks Univision and Telemundo, he said.