"Dump Trump" - "Embarrassed" Residents Win Fight To Remove Trump Name From Luxury Buildings

Just when you think the world can't get anymore surreal, you wake up to the news that a group of entitled tenants of 3 luxury Upper West Side apartments in Manhattan have actually won a fight to have Trump's name removed from their buildings.  Apparently living in a building bearing the Trump name was simply too "embarrassing" for these disaffected Manhattan snowflakes.  According to The Real Deal, the names of the buildings will be changed to reflect their respective addresses of 140, 160 and 180 Riverside Boulevard.

Three Trump Place buildings on the Upper West Side are changing their names to 140, 160 and 180 Riverside Boulevard this week, according to an email from landlord Equity Residential.


“The purpose of this change is to assume a neutral building identity that appeals to current and future tenants,” Equity Residential’s senior regional manager Mary Pawlisa wrote in an email to tenants, which was reviewed by The Real Deal. “Using the street address for the building name is popular practice in NYC, and our well-known Riverside address makes it easy for visitors to locate the building.”


The movement to "Dump the TRUMP Name" was started back in October by a group of residents who were "embarrassed to be living in buildings with the name "Trump Place" blazoned in front."  Among other things, the angry petitioners pointed to the following reasons for removing the Trump name:

"Trump's appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying - all are antithetical to the values we and our families believe in."

Trump Petition


According to the Washington Post, 600 "embarrassed" residents signed the petition to remove the Trump name from their building. 

More than 600 people had signed the online petition to “Dump the Trump name” and take down the “Trump Place” lettering, which is set to be removed this week, according to Bloomberg. Organizers said they were appalled by Trump’s “treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled,” and other issues that the president-elect has been criticized for in recent months.


“We’re very pleased, people felt really good that they could do something,” Linda Gottlieb, one of the petition’s organizers, told Bloomberg. “It was an empowering way to protest. It wasn’t a random protest, it was a very specific protest.”

And the work has already begun:


Surreal indeed.