Instagram, the popular photo-sharing app owned by Facebook Inc., suffered a widespread outage on Tuesday just as it was rolling out a new feature.
The outage occurred in the early afternoon, with users first reporting around 1:09 ET, according to Downdetector.com, a website that monitors outages on popular social media and web-based platforms. As of 4 p.m. ET, it was mostly resolved.
Predictably, users took to Twitter to commiserate and troll the social-media giant.
Some joked that the outage - which coincided with the launch of a face-filter feature that was brazenly copied from Snapchat - as a kind of karmic justice.
Facebook has repeatedly copied Snapchat's most popular features ever since Snap co-founder and CEO Evan Spiegel rebuffed a buyout offer from Zuckerberg four years ago. While Spiegel has largely remained mum on the issue, his model fiance Miranda Kerr had some choice words for Zuck back in February just weeks before Snap Inc. was set to go public.
Miranda Kerr, the fiance of Snapchat co-founder Evan Spiegel, has accused Facebook of "stealing" her partner's ideas and questioned how the company "sleeps at night."
But anyone who's seen The Social Network should be familiar with how Zuckerberg built his company, and his fortune, by "improving" on the ideas of "innovators" like Spiegel. Facebook paid $1 billion for Instagram back in 2012.
Of course the spontaneous appearance of teenage Americans actually talking to each other was shocking to many, but on the bright side, US worker productivity likely got a short-term boost.