25% Of Americans Admit Partisan Politics Drove Them To Boycott Brands

Amid the increasingly divided electorate, it appears the most important part of America - the consumer - is now caught up in the political partisanship like never before.

Think there's more hoopla about brand boycotts than actual boycotting? Maybe not. As Adage.com reports, a new Ipsos survey found that 25% of Americans said they had stopped using a brand's goods or services in the previous three months because of protests, boycotts or the brand's perceived political leanings.

A quarter of the U.S. population amounts to around 80 million people according to US Census data.

"That's a lot of people that are saying politics are driving their purchasing behavior," said Chris Jackson, VP and strategic communication research lead at Ipsos Public Affairs.

 

"Socially conscientious consumerism has been on the rise for years," said Ronn Torossian, CEO of 5W Public Relations.

 

"Given the combination of that trend and the current politically charged climate, it's not surprising to see that such a significant number of Americans have changed their shopping habits due to politics."

The big takeaway according to Ipsos: Marketers can't always avoid the political fray any more, and are well-advised to at least know their consumers' political leanings.

"It's really important to understand are your customers liberal or conservative, or do they cross the line or are they both," Jackson said.

Daniel O'Connell, managing director and Brand Definition, a agency that works primarily with tech clients including Hitachi and Philips, was not convinced, arguing that brands shouldn't worry about political biases of consumers and should refrain from getting caught up in politics.

"Swaying one way versus another to mollify or pander maybe to one part of the group -- that makes no sense whatsoever," he said.

 

"As a brand, you've got to stand for something yourselves and it's got to be your values."

Just ask Starbucks, Nordstrom, or Uber...

Comments

AmericanWino Jun 12, 2017 12:36 AM Permalink

I've not eaten Mexican nor Chinese food in over a year, bought a recliner & refuse to go to AMC theaters. New Balance tennis shoes is the only kind i wear. Do my mani pedis at home too. Not tipping anybody anymore that can't speak English.

Arthur Schopenhauer AmericanWino Jun 12, 2017 3:05 PM Permalink

Just wanted to tell you how ignorant I am.  I'm 66 years old, and live out in the country, don't go to town but about once a month. My kids gave me a pair of New Balance tennis shoes for Christmas, and every time I go to town people spit on them and call me an asshole. I wasn't aware of why they were spitting on my shoes and calling me a asshole, I thought it was because they just thought I was an asshole... not because I was wearing the shoes.:)

In reply to by AmericanWino

IcarusOnFire Jun 11, 2017 11:12 PM Permalink

If the gays can do it, and have an impact.  If the blacks can do it, and have an impact.  I can do it and have an impact!Apple, and their working with the NSA, NO!Starbucks and their illegal baristas, Fuck NO!GM, NO!GE, and Immalts politics, NO!Google, and their prying eyes,  NO!Any TV show from the main stream media, Fuck NO!Amazon, the Washington Post, and Jeff Bezos, Fuck NO!Facebook, and Fuckerberg, Fuck NO!Lowes, and shipping jobs to asia, NO!Mcdonalds, and their poison food, NO!Monsanto, and their poisons period, NO!Subway and their "healthy" bread, NO!American Express for listing Trump as a major risk for investing in AMEX, NO!Microsoft, just on principle, NO!Target, and their transgender bathrooms, Fuck NO!Haven't spent a dime on most of them in years, (some since recent issues have been made public),  and I'm the demographic they are looking for!!!!! As soon as they make my list they are history....and I stick to it.  It's the principle of the thing!Recently added Tesla, NO!Almost added USAA, until they backed off the blacklisting of Hannity (who I don't particularly care for), because Hannity called for an investigation of the murder of Seth Rich.Fuckem all, they don't get a dime of my hard earned money!!!!!!!IcarusAnd I refuse to buy a cell phone from anyone, until someone solves the privacy issues!

Dumpster Elite Jun 11, 2017 8:36 PM Permalink

I started making a list when I was watching TV, and suddenly realized that in about 90% of the commercials, the WHITE MALE was either the burglar, the retarded moron, the dope that didn't know how to change his own oil (his wife had to do it...yeah, ok), or the creepy kid toucher. I was thinking to myself, "Is THIS how these advertisers view me??? Well fuck them!!!" NEVER is the "antagonist" of the commercial a woman or a minority (the minorities are ALWAYS the smart, "with-it" people. "Oh, those crazy white folk...what will they do next?") Lots of folks lost my cash...I even changed insurance companies (watch any "Progressive" insurance commercial. Wow, are they aptly named.) Hey, it's just me , but it makes me feel good that I'm not giving my hard-earned cash to a bunch of dicks that despise me.

Spine of Ruprecht Jun 11, 2017 8:17 PM Permalink

"It's really important to understand are your customers liberal or conservative, or do they cross the line or are they both," Jackson said.

100% totally bass ackward.   It's more important than ever to just sell your shit and shut the fuck up.

Twee Surgeon turkey george palmer Jun 11, 2017 8:08 PM Permalink

That is where you are wrong. Another grand misconception. People will, until they don't.. and the Snowball is growing.We were getting Pop-Up ad's for fucking Lysol for a while as we had been shopping for cleaning products. Persistent Ad's they were.Next time at the store we went with 'Not Lysol' Rude motherfuckers taking up my time and bandwidth are banished and boycotted. Period.Get Manners, Corporate scum.

In reply to by turkey george palmer

Drop-Hammer Jun 11, 2017 8:53 PM Permalink

I added Lowe's to my list.  The c*nts moved 1000 IT jobs to India.  I have spent tens of thousands of dollars at Lowe's. They will not get anymore.  Amazing what you can find, regards American-made products and loyal companies, when you take a little time and look for them.

rlm1966 Jun 11, 2017 7:09 PM Permalink

Perhaps business should stay out of politics and religion.  Hell I was taught to keep those out of the work place before a I ever started working.

imapopulistnow Jun 11, 2017 7:09 PM Permalink

I buy local now that corporations are playing the SJW con game. Liquor? Go to the black owned store down the road. Auto repairs? The hard working Arab guy...and pay cash. Landscapping? The ass busting cracker with hard working Mexican helpers, cash again. Eat out? Go the the locally owned hippy joint. Everyone of these guys probably has a different politic than do I... well maybe not the cracker, but each one is also pursuing the American dream. So, fuck you corporations, my money is staying local. Also, vacation travel is limited to the heartland. None of my $$$ is going to the coasts...

itstippy Jun 11, 2017 6:52 PM Permalink

What brands one wears, drives, eats, etc. says mountains about one's social and political views.  I take pride in wearing garments that reflect my personal attitude and lifestyle.  For example,Last Fall I was doing oil changes on the vehicles when I realized I didn't have enough oil on hand.  Off to Farm & Fleet for a case of oil.  I was wearing, from head to toe: 1) A 1980s vintage Na-Churs Liquid Fertilizer trucker's cap, oil-stained2) A pink Hello Kitty sweatshirt (Mrs. Tippy castoff), torn and oil-stained3) A pair of JC Penneys Plain Pocket blue jeans, unbelievably tattered and oil-stained4) A pair of GI combat boots from the Vietnam War era ($1 at a yard sale)I think my personal statement about brand loyalty, fashion, and activist consumerism came through loud and clear.

itstippy all-priced-in Jun 11, 2017 8:10 PM Permalink

Whatever brand is on sale.  Farm & Fleet brand is as good as any of the others.  We own plain-Jane passenger vehicles, not Formula One race cars.  Change the oil every 5,000 miles or six months, whichever comes first, and you're good.  Change the oil filter at every oil change, too.  And let the old oil drain out until it quits dripping!  Those "two minute oil change" places leave a lot of old, contaminated oil still in the engine.  You can't drain a car engine of its oil in two minutes, and you can't do it by sucking it out of the top with a hose.I do use expensive synthetic oil in the little generator because it's better at resisting thermal breakdown and heat is the #1 killer of small air-cooled generators.  A gallon of synthetic oil will do a LOT of oil changes in the little generator.The oil companies spend millions convincing consumers that their brand of motor oil is superior to the others, and worth paying a premium for.  Unless you've got an extremely high-performance engine that pushes heat resistance and viscosity requirements to ridiculous levels, you're fine using Wal-Mart or Farm And Fleet house brand motor oil.  Buying the expensive stuff to use in any normal car is like using Perrier to water your houseplants - a complete waste of money.

In reply to by all-priced-in

ogretown Jun 11, 2017 6:50 PM Permalink

My favorite boycott was Starbuck's thanks to their anti-military stance. Other reasons but that was the final straw. And here is how one small voice was able to accomplish. I used to top up my coffee card on average, $200 a month. I used to hold most of my quick meetings in a Starbucks - easy to find, the brand is obvious and there are many of them.  Meetings consist of usually one other person but could go as high as five-six people and I am always handing my card to the late-comers and telling them to order what they like. That is now toast the card has been tossed to a homeless person with a reasonable balance on the card. I told everyone that I usually met with that i was boycotting Starbucks and further more would appreciate it if they did the same. My sons and my daughter also followed my lead, as did my ex-wife and my current live-in.  Lastly, Christmas is a big deal for me and part of my arsenal of gifts is my usual purchase of a dozen Starbuck's cards X $100. per card. No signs. No demonstrations. No standing outside and challenging people to change coffee bars. Just me and my check book. 

nati Jun 11, 2017 6:45 PM Permalink

Anybody else avoid brands from corporations run by Jews? Like Starbucks, Disney, etc.?All these corporations want our money. Not giving it to them is the only way to weild power over them.

Georgiabelle nati Jun 12, 2017 12:53 AM Permalink

I am boycotting Disney, not because it is run by Jews, but rather because they are abusing the H-1B visa program to hire lower-wage tech workers from India and forcing the American workers who are being fired to train their foreign replacements. That is just inexcusable and unconscionable, and I will never again have anything to do with Disney.  

In reply to by nati

foodstampbarry Jun 11, 2017 6:38 PM Permalink

Capital One - Alec Baldwin - Fuck off
Starbucks - CEO - Fuck Off
Kellogg's, Target, Macy's, JC Penney - Can't remember the reason but they are liberal jackasses - Fuck off
GE - CEO Obama ass kisser - Fuck Off

WestVillageIdiot foodstampbarry Jun 11, 2017 6:49 PM Permalink

Something tells me you don't really have to worry about JC Penney.  Or Sears, for that matter.  Those brands are dying on their own.  They are just waiting for the coroner to fill out the forms.  The only thing those companies are now good for are the occasional short squeeze.  Other than that, they are dead.  There is just the matter of picking the bones. 

In reply to by foodstampbarry

HRH Feant2 Jun 11, 2017 6:16 PM Permalink

When was the last time I shopped at Target? Years.

Last visit to Macy's? Years.

Nordstroms? Paid off most recent bill and haven't been back.

Kellogg's can fuck off.

Pure Evil HRH Feant2 Jun 11, 2017 7:33 PM Permalink

Speaking of Kellogg's, has anyone seen their latest Special K cereal commercial?The whole thing is a feminists dream where womyn are shown being strong, assertive and powerful, but at the end it shows a black female breast feeding. Its not a direct on shot, but one off to the side. You can still tell what's going on though as you see the childs head hanging around her breast.It seemed to show for a few weeks, then they cut it back. They showed the woman but cut it off right before they unblock the view showing the child breastfeeding.Must have been some backlash as I haven't seen it for a short while now.

In reply to by HRH Feant2

Twee Surgeon HRH Feant2 Jun 11, 2017 7:51 PM Permalink

No one is suggesting that you wipe your ass with rags, just Voting with your Dollar.If Brand X is supporting Facebook through advertising, switch to brand Z. They will get the message by way of Numbers, Math. Accounting.Just say no to Companies that back Political Shyster Damaging Douche bag devilry. Do not let Your Dime support Agendas that are Cancerous in so many ways.

In reply to by HRH Feant2

True Blue Twee Surgeon Jun 11, 2017 10:11 PM Permalink

Problem is, as someone else stated: when you do not consume the programming that contains advertising, don't watch TV or listen to radio or buy fish-wrap with cheap ink splashed all over it -the only time their politics come up is when they do something so spectacularly stupid that it rises above the sea of other distractions. I wouldn't know if brand X,Y, or Z was advertising on Facecrook or the local Exxon station's urinal cakes; because I don't use either (and for the same reason -eww.)

In reply to by Twee Surgeon