Blue Apron Bloodbath - 'Hottest' IPO Enters Bear Market

Well that escalated quickly...

From 'no brainer' to 'greater fool' in 4 days...


"Buying opportunity?"


quark Stay Frosty Thu, 07/06/2017 - 12:24 Permalink

It is a play for people with disposable income and who prefer convenient fresh food. The difference between this and Schwann is the fresh food part.Is the stock investable at anything approaching the current price? I dunno... depends how many people are like me and are willing to pay $10/meal to have legitimately good food delivered every few days.... and what the margin is on said food and services. I'm not likely to invest, but so long as the food quality is good, the service is reasonable and the price stays around that price point, It isn't worth my time to waste the gas to go knock around the local grocery store with screaming ESL kiddos climbing on my cart and navigating the 400# welfare queens you can't pass in an aisle. I embrace the division of labor where someone else gets to do the grunt work and I add value and then enjoy a tasty meal.

In reply to by Stay Frosty

shizzledizzle Thu, 07/06/2017 - 11:34 Permalink

Hey speaking of worthless shit SNAP should be releasing earnings early next month. Buy puts accordingly. On second thought, that's not really fair. Blue apron has SOME value and I really shouldn't put it in the same lot with SNAP.

all-priced-in Thu, 07/06/2017 - 12:29 Permalink

Blue Apron is adding some new menu options in honor of their IPO Individually wrapped microwavable turds with imbedded sweet corn kernels. Marinated unicorn anus. Candied unicorn oysters (testicals).   Crap sandwich - big bite version.    

Consuelo Thu, 07/06/2017 - 13:04 Permalink

  > Blue Apron: Pre-packaged food/ingredients w/cooking instructions delivered to your doorstep. > Facebook: A smartphone application that facilitates messaging, photos and various other non-essential frivolities. > How much does one 'need' either...? > When does the 'other one' get the Klieglight treatment...?   

silentlurker Thu, 07/06/2017 - 13:04 Permalink

Blue Apron seems to be another Virtue Casting opportuniy. Here in San Francisco it is a cheap way to show how eco-aware and trendy you are. Afterall, think of the carbon savings having your organic vegetables locally sourced (except the items flown in from the midwest).As others have noted, this is a scam for idiots with disposable money and are too lazy to drive all the way to Whole Foods. 

libertysghost Thu, 07/06/2017 - 13:37 Permalink

I fed 4 adults and a child on less than $12 TOTAL for a meal last weekend enjoying this:-A giant rack of home baked  fall off the bone pork ribs (about 5lb untrimmed rack): simple garlic rub with some italian seasoning, Adobe seasoning salt and some cracked pepper.  Don't like sweet proteins much). -Double loaf of French bread turned garlic toast-huge bowl of homemade cole slaw Oh so frikin good.  I don't understand Blue Apron at all but then I actually like shopping for food (not really anything else) and I know how to cook (or...can read a recipe online since there are a million of them for anything you want to cook). Thu, 07/06/2017 - 13:47 Permalink

Yesterday, I stopped at McDonald's for their hot fudge sundae. It is one of the two items I would ever purchase at their "restaurant".  The new price was $1.75, up $0.75 from 6 months ago.  That's was my last crappy sundae from them.  I can purchase a gallon of delicious French vanilla, real ice cream, from Trader Joes for $5.95. The McDonalds sundae is probably less than one ounce.  It would take 128 sundaes, $224.00, from McDonalds to equal on gallon of Trader Joes ice cream.  And poor people, who represent the vast majority of McD's customers, wonder why they're broke? I normally wouldn't pay $10 for a delivered meal but I believe it's a very fair price for "fresh" food delivered to your door.

A is A Thu, 07/06/2017 - 14:32 Permalink

Doesn't Tyler know you can't put "Well that excelated quickly" and not put the Will Farrell video in the article? That's just the rule! XD