Young Facebook Users "Less Engaged" As Demographic 'Time Bomb' Looms

While Mark Zuckerberg is busy espousing virtues on Universal Basic Incomes, the deep divide in America, free-speech 'control', and what being president means; his billion-dollar-baby social network may have a problem.

This year, the world’s largest social network will see a decline among teen users in the U.S., according to a forecast by EMarketer. It’s the first time the research company has predicted a fall in Facebook usage for any age group.

Vanity Fair notes that for years Facebook has faced a lingering problem with one of its core constituencies: teenagers, the most fickle tech demographic, don’t think it’s cool.

Facebook, to its credit, saw the phenomenon coming: in a 2013 earnings call, then Chief Financial Officer David Ebersman acknowledged that teens were logging off the social network in growing numbers.

 

“We did see a decrease in daily users, specifically among younger teens,” Ebersman said. And the problem hasn’t gone away.

 

According to a 2014 survey conducted by Piper Jaffray, Facebook use among teenagers ages 13 to 19 dropped from 72 percent to 45 percent. In 2015, teens left Facebook because they found it “meaningless”.

For a company that relies, in part, on converting young adoptees into lifetime users, a teen exodus could create a demographic time bomb.

However, a new report from eMarketer suggests that Facebook’s 12- to 17-year-old user base in the U.S. will decrease by 3.4 percent this year - the first time eMarketer has predicted a decline among any age group in Facebook usage.

Its estimates for Facebook users who are 18 to 24 years old “will grow more slowly than previously forecast, too,” according to the firm.

 

Even worse, there’s now a group of children the firm calls “Facebook-nevers,” who are becoming tweens and skipping Facebook entirely.

Oscar Orozco, a forecasting analyst at eMarketer, told Bloomberg.

Teens and tweens remaining on Facebook seem to be less engaged - logging in less frequently and spending less time on the platform,” Orozco said.

 

At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram.”

Leaving us to ask just one question... Did Facebook just peak?

Comments

auricle toady Tue, 08/22/2017 - 15:20 Permalink

As more and more people lose career opportunities due to their online activity, social media will fall into fad status. Annonymous social media will be the new norm. Government just can't help themselves to invade the publics privacy and this will cause a revolution in encrypted communication and social media privacy and annonymity. 

In reply to by toady

peopledontwanttruth shovelhead Tue, 08/22/2017 - 17:12 Permalink

Excellent. I hope Facebook burns to a distant memory and people would have that handful of friends like we did growing up in the 60-70s. We knew how to communicate by looking into the eyes and speaking.

I'm so sick of hearing about 1000's of other people I never met and sitting at family functions and 70+% of the people on FB and can't even have a simple conversation.

No one has hundreds to thousands of friends. Just ask them to help you move, you'll find out real quick who's a friend.

In reply to by shovelhead

NO QANA hedgeless_horseman Tue, 08/22/2017 - 17:35 Permalink

Went to Costco   my 8 yr old is an avid griller, and wants to get into smoking . She is on the grill everyweekend. Traeger was at Costco and she listened to the salesman's pitch and she is now dreaming of a Treager.  I told her we need to research and find something she can afford.  My 10 yr old she makes things out of found objects ( Current project is an A frame dog house made from pallets) Neither have or want facebook. ( Pintrest)The 14 yr old boy neer used facebook either...his school is all about SnapChat.  We live outside an urban area.

In reply to by hedgeless_horseman

Sudden Debt giovanni_f Tue, 08/22/2017 - 14:51 Permalink

Most 40 year olds are on facebook and know a shitload more then the young kids.Just try to find a real social media expert and sure, young kids will say they are but the real experts are 35 to 45 year old. And young kids don't want to hang out where there parents hang out.Secondly, social media is being destroyed by the advertisings. 

In reply to by giovanni_f

No Time for Fishing Occident Mortal Tue, 08/22/2017 - 15:07 Permalink

We're not talkng Millennials the problem for Facebook is the group after them. They have seen the downside of having your own page on the internet and have decided to skip facebook totally. Both of my highschool kids have never had a facebook accounts the goto is snapchat where everything disappears as quick as it is consume and doesn't come back to bite you. For the generation after Millenials Facebook doesn't reallly even exist and for Millenials is getting to be more just a way to prove to strangers you exist and are real. 

In reply to by Occident Mortal

_triplesix_ Tue, 08/22/2017 - 13:56 Permalink

My kid is 15 1/2.  Very conservative.  Thinks Fuckbook is a complete, millennial waste of time.Facebook the way of the do-do bird...hopefully with a suicided Zuckerberg along with it.

Grandad Grumps GeezerGeek Tue, 08/22/2017 - 14:41 Permalink

Most likely the ad blocker is tracking you instead. And the ad blocker is selling your data. I sometimes think that the advertising revenue thing is a complete smokescreen and there cannot possibly be enough ad revenue to spread around to all of the multi billion dollar companies ... that supposedly run entirely on ad revenue. They are seemingly collectively bigger that the combination of other companies that advertise with them. How is that possible?

ZH also seems to be paid for running certain articles that serve the purpose of the controllers. We are lab rats, after all.

Most likely government debt has been used to pay Facebook and Google for collecting data on the human population and those companies simply call it ad revenue.

There is just so much of the mainstream story that makes no sense when combined together and that means it is most probably a lie.

In reply to by GeezerGeek