"We're Coming For You": AP Accuses NRA Of "Inciting Violence" Against Journalists

In a series of videos released earlier this month, the National Rifle Association declared war on mainstream media and their "globalists masters", a sign of the group’s transformation into an advocate for conservative causes beyond protecting the second amendment.

Predictably, the Associated Press is not happy. In a story about the new campaign - which debuted on the NRA’s NRATV, a web-video platform run by the association – the AP accused the NRA of employing dangerous rhetoric that risked inciting violence against journalists.

“The election of President Donald Trump and Republican control of Congress meant the National Rifle Association could probably rest easy that gun laws wouldn’t change for at least four years. But the NRA has begun a campaign not against pending legislation but what it sees as liberal forces bent on undoing the progress it’s made — and the political powerhouse is resorting to language that some believe could incite violence.


Using the hashtags #counterresistance and #clenchedfistoftruth, the NRA has put out a series of videos that announce a “shot across the bow,” and say the gun-rights group is “coming for you” and that “elites ... threaten our very survival,” terms that suggest opponents are enemy combatants.”

In a video published earlier this month, NRA spokeswoman Dana Loesch warned the New York Times that the NRA would be “coming for you," adding that the NRA "had re-dedicated itself to exposing the lies of the mainstream press" while shining an uncomfortable spotlight on the relationship between the MSM and "globalist, corporate elites" who oppose the agenda of President Donald Trump... at least until Steve Bannon's departure, which has since been taken over by former Goldman bankers.

"The times are burning and the media elites have been caught holding the match" Loesch said.

"We’ve had it with your narratives, your propaganda, your fake news. We’ve had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life. And we’ve had it with your tone-deaf assertion that you are in any way truth or fact-based journalism,” Loesch says. “Consider this the shot across your proverbial bow. ... In short? We’re coming for you.”

The AP countered with various “expert” soundbites who alleged the NRA could inspire an unstable person to incite violence. One of the AP’s sources, a director at the Annenberg Public Policy Center at UPenn, blamed the NRA for trying to incite violence with its videos.

“Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center at the University of Pennsylvania, said the tone and language is “overwrought rhetoric” that, viewed by the wrong person, could lead to violence. The kicker on one of the videos — “We’re coming for you” — is straight out of the movies, she said, and “that phrase means that violence is imminent and we will perpetrate it.”

Another source, chairman of the political science department at the State University of New York at Cortland, said the NRA cribbed its “hyperangry” approach from – who else - President Trump.

“They’re not inventing this hyperangry, nasty partisan tone but piggybacking on Trump’s approach. Of course, NRA voters by and large are Trump voters, so they would be sympathetic to that kind of message,” said Robert Spitzer, chairman of the political science department at State University of New York at Cortland, who has examined the firearms industry and Second Amendment issues extensively.


Spitzer, a member of the NRA as well as the Brady Center to Prevent Gun Violence, said it’s a pattern the NRA has exhibited as the group evolved from an almost exclusive focus on gun safety into a political beacon for conservatives who fear changes to the Second Amendment and the gun industry.


“It was Bill Clinton in the 1990s. In the early 2000s, it was John McCain. It was Hillary Clinton. It was the United Nations. They’ve held up the U.N. as ready to swoop in and take everybody’s guns,” Spitzer said. “The focus of their ire has changed, but the basic message has been the same.”

In an interesting twist, the AP insinuated that the NRA’s aggressive rhetoric was a ploy to revive gun sales, which have stagnated since Trump took office.

“The friction between the gun lobby and the media isn’t new. But critics of the NRA contend the organization is relying on the “fake news” mantra started by Trump to whip up its followers after a dip in gun sales that has taken place since Trump succeeded President Barack Obama, who favored stricter gun-control laws.”

Joe Plenzler, a Marine veteran and NRA member, said the association had “gone well out of the bounds of any sort of sane responsible behavior.”

“Lately, it seems like they’ve gone well out of the bounds of any sort of sane responsible behavior. If you want to advocate for the Second Amendment, which I unapologetically believe in, that’s fine,” he said. “But I think at the point where you are going to demonize half the American population in a recruitment effort to get more members, I’ve got a big problem with that.”

So did the NRA cross a line by engaging in a similar - but opposite - campaign to that of the Trump "resistance" (hence dubbed #counterresistance) and has it gone too far by accusing the press of creating "narratives, propaganda, and fake news", the same way the press accuses the "alt right" of doing the same, and who is - ultimately - right? Readers can decide for themselves after watching the video below:


hutnela Aug 27, 2017 7:52 PM Permalink

How many journalists have ACTUALLY been assaulted by antifa and/or the left? And they're worried this video MIGHT incite violence against journalists???

SmittyinLA Aug 27, 2017 5:06 PM Permalink

I can't wait for the day when news cress can't do on scene reporting because the public throws piss bottles and dogshit bags at them no matter where they go.

Lucky Leprachaun Aug 27, 2017 4:25 PM Permalink

There is one fundamental and fatal flaw in the gun-grabbers' argument: Gang bangers and terrorists will always be able to get guns. It follows that the only people affected are law-abiding (read White) gun owners. Now why would 'they' want to disarm law-abiding Whites while the gangsters and terrorists remain armed to the teeth?

Bwana Aug 27, 2017 1:47 PM Permalink

I have not seen these adds that are the focus of this article. However, I am an NRA Benefactor member. Much of what is being said is designed to cover-up the real problem. I know it has been said many times but the "deep state" is the one pulling this country apart. Why don't the people who incite riots get put in jail? How can a company advertise to furnish demonstrators, agitators and rioters? It is against the law to incite a riot yet they openly advertise. They are obviously a protected species who cause the problems for the political gain of the deep state. George Soros backs multiple organizations who's only purpose appears to be to destroy our country. This is an evil force that has made his money by destroying economies and countries. The rule of law only applies to people who are not part of the deep state (communists). I say the "C" word with great reservation because I remember McCarthyism. However when the ANTIFA, Democrats and News Media are all spouting the same mantra it is obvious that someone "big" is pulling the strings. When I say the same mantra I mean it, the "newscasters" read off a script which is almost identical to every other major outlet and compromised news paper. 

neilhorn Bwana Aug 27, 2017 11:44 PM Permalink

McCarthy was correct in everything he said. All of the people on his list were communists. The Dept of State was loaded with communist subversives. The press destroyed McCarthy with personal attacks and stopped his campaign to reveal the truth of communist infiltration. Then the MSM and Hollywood made jokes about how he saw a communist behind every tree. Nowdays we see a communist behind every bike lock.Meanwhile Hillary's Dept of State continues to spread the vituperous poison of communism/progressivism among her legion of hellions. Rioting, destroying property and commiting violence in the name of Antifa are now tolerated by the persons in control of American cities in the name of progressive politics.However, Americans, a free and independent people, know that progressive politics is the voice of those who have decided that you and I have no right to free speech, freedom from search and seizure, and freedom to protect ourselves.Let us countermand their assault on our God given rights.

In reply to by Bwana

TheLastTrump (not verified) Aug 27, 2017 12:52 PM Permalink

The national media is a national disgrace. Lying bloodstained media is what you are.  You've gotten decent people killed with your lying rhetoric & support for loony leftist orgs & ideas like BLM, Occupy, Trayvon, Ferguson, Antifa, Russian election interference, DNC hack not leak. Fuck all of you. You should be worried because as you make life more dangerous for conservatives conservatives are going to make life more dangerous for YOU. You're fucking enemies of America and common decency. I repeat, fuck all of you.

milo_hoffman Aug 27, 2017 11:44 AM Permalink

I believe the next revolution should be 'french style', and the traitorous liars in the press should be right in line for the guillotines in the streets to chop their heads off, along with the establishment whores they give protection to.   ||   .'||  ||,`  ||  |       |  |_____| _|_( )_|_ Lines for the guillotine start here:<-- lifetime politicians and worthless government <- Mainstream media <- elitist leftist educators 

Dumpster Elite Aug 27, 2017 11:09 AM Permalink

"...a director at the Annenberg Public Policy Center at UPenn, blamed the NRA for trying to incite violence with its videos."

Of course, the Annenberg Public Policy Center also came down hard on BLM and ANTIFA videos, for "trying to incite violence." Didn't they? Ummmmmm, of course they didn't.

After the Civil War, time to "start anew" with our institutions of indoctrination.

Dumpster Elite Aug 27, 2017 11:02 AM Permalink

"Spitzer, a member of the NRA as well as the Brady Center to Prevent Gun Violence..."

OK, I'm calling bullshit right there. That's like saying, "Yes, I'm a member of the Freedom Caucus in the House, and I'm also a card-carrying ANTIFA member."

flacorps Aug 27, 2017 10:29 AM Permalink

The NRA finally realized it was bleeding membership to the GOA. But the history is that at crucial moments the NRA folds. So when you're being told you've stopped falling for stuff ... be careful not to fall for stuff.

Dumpster Elite Aug 27, 2017 10:28 AM Permalink

"...dangerous rhetoric that risked inciting violence against journalists."

Let's see...do I have a problem with that??? Ummmm, nope. As a matter of fact, where's the popcorn?

Stormtrooper Aug 27, 2017 10:11 AM Permalink

Looks like comments pro-NRA vs. negative NRA on this article are running about 100-1.  Sorry AP, there just might be a (most deserving) Charile Hebdo in your future.  What more can I say.Locked and loaded.  Time to reload another 10,000 rounds and wait to be "triggered".

King of Ruperts Land Aug 27, 2017 9:45 AM Permalink

Just because you think you are a journalist does not make you a journalist. You are still an enemy combatant employed by the Fake News Enemy of the American People.

If fear of a violent death is too much for you then work as a traitor may not suit you. You should confess your sins and repent.

urhotdogs Aug 27, 2017 9:37 AM Permalink

The AP has setup this up, now all they need is to find a zealot, most likely an NRA plant, to kill a journalist or attack one of these news outlets to further their leftist cause. They probably have already prepped one waiting for the call.

King of Ruperts Land urhotdogs Aug 27, 2017 10:15 AM Permalink

Ha. NRA is very "Ordinary American". Calling out media as the "enemy" is not hyperbole. It is a fact and we all see it. When we go against them, it will be in force and with numbers.

This will "snowball" in hours to an all out martial law by the People for the People.

The "zealot" will not be seen as a nut, but as a patriot, and many more will follow on and bang it is on.

I would not want to be in a Radio/TV/Communications/Police Station/Armory that resists when the people stand up.

If you work in one of these places ensure that your management has a plan of orderly surrender to the people.

Orderly surrender to the people is the nonviolent way to resolve this. Any plans to fight the people with force are calling for violence.

We ask for your surrender Enemy of the People Fake News Media. Anything less is a call for violence.

In reply to by urhotdogs

Ink Pusher Aug 27, 2017 9:32 AM Permalink

AP's new show 'Lying For Dollars' should be airing in the fall bullshit lineup.The media is bought and paid for, even the allegedly independent creators are blatantly greedy,crooked and biased.   

theeseer Aug 27, 2017 9:22 AM Permalink

Here is the problem. When the Judiciary is so screwed up as to try and railroad Sheriff Arpaio for "profiling Latinos" when Arizona sits on the Mexican border and was a conduit for at least 4 Latin countries to ship their scum across the US border then we the average citizen must have arms to protect ourselves. Plus the flow of fake news is constant and having the NRA push back is hardly a threat to the incessant negativity of the NY Times CNN and should be supported. 

DuneCreature Aug 27, 2017 9:18 AM Permalink

~~~)).... We Now All Live In A Hot War Zone ....((~~~

Don't hear any gunfire? ... You will, and you may be the ONLY ONE who can hear it.

Below is important stuff, sports fans of warfare.

Why is this so important? ... Because this is your own government waging WAR on YOU. ...... They are so good at this methodology that you probably won't even realize you are under assault until it is way too late.

This is not just your government lying to you with half-baked propaganda. ...... Not just your government picking your pocket with taxes, fees and currency inflation. ... Not just your government stealing your liberties with the threat of phony boogie men and national advisories.

This is your government methodically destroying your life. .. Crushing your means to make a living. .. Alienating you from family and friends. .. Making your life a low grade 'living hell' and actually inducing a psychotic conduction in your mind. .. Sometimes permanently. .... They can literally drive you to commit suicide.

GOG's New Gestapo - The Global Gang Stalkers REVEALED! = https://www.youtube.com/watch?v=n05qKMPIQ9k


GANG STALKING II: The Protocols Of Gang Stalking = https://www.youtube.com/watch?v=eKP39Q5EOYQ

For those who just don't believe that their government would do anything like this, I say, just wait you're on the list too somewhere. .... You better hope you are. .. Because if you aren't, it means you aren't smart enough to be a threat to the enemy. .. You are already 'live stock' to them waiting in the slaughter chute to be 'harvested'.

We are all on the Gang Kill List. ...... Those paying attention are just a lot nearer the top.

Next Up ........... Gang Stalking Counter Measures.

Live Hard, The Crips, The Bloods And Dot Gov Fusion Center Hell's Demons, Die Free

~ DC v7.4

Obsidian Samctum Aug 27, 2017 9:12 AM Permalink

If American citizens give up their guns, we are going to get steem rolled by the deep state. Sandy hoax puts this into perspective. If they are willing to go that far to brainwash you into surrendering your guns just imagine the reasons why. If America lose her last line if defense against the deep state, she will fall, and if she fall, the rest of the world will crumble. They have to subjugate America first.

Dilluminati Aug 27, 2017 9:03 AM Permalink

What the fucking media has done is invade our homes.They charge ridiculous amounts for their poison message via comcast.Zipcodes are charged unequally and not all subscribers payUseles Eaters are encouraged by the media to demand more free stuff.Some zipcodes are damn tired of this! 

DJZZ Aug 27, 2017 8:58 AM Permalink

600 million firearms and 25 trillion rounds of ammo in the hands of legal citizens.  You'll know when we're a problem.  Wait for it........it's coming! You'll have to take them....one at a time. Molon labe

Son of Captain Nemo Aug 27, 2017 8:53 AM Permalink

"Using the hashtags #counterresistance and #clenchedfistoftruth, the NRA has put out a series of videos that announce a “shot across the bow,” and say the gun-rights group is “coming for you” and that “elites ... threaten our very survival,” terms that suggest opponents are enemy combatants.”

Welcoming you to the most wonderful treason of the NDAA Section(s) 1021 and 1022 that the American people ignored in it's entirety 5 years ago and NEVER LOOKED BACK!

It's called making your own bed... But you always have the choice of getting involved before it gets worse!

I use to think starting with the lawmakers and lobbyists in Washington D.C. would be the first place to "slash and burn"?...

Well I do ask for your forgiveness! I'd say the first set of building(s) with people in them that a 9/11/2001 experience needs to be the HQs of CNN, FOX, MSNBC, ABC and CBS FIRST!!!

Stud Duck Aug 27, 2017 8:51 AM Permalink

I have been running into this NRA for over a month on you tube! Where have to clowns been???  Oh, I forgot, most AP, east and west coast elitist on occuoied with porn on the company dime!Love the message she delivers,  lve the way the snowflakes respond! Lets see, you got side with computers in their parents basement and the other side with  100 million guns and trillion plus in ammo, which side would you pick to run with??

Son of Loki Aug 27, 2017 8:52 AM Permalink

A MAJOR goal of the far Left is to disarm American citizens.Just think; Pol Pot, Chairman Meeow, Stalin, Hitler, Mugabe, etc would never have been able to murders millions of their own citizens if the citizens had been armed, educated and informed.Lefties remind me of totalitarians like Stalin who would sometimes sign for 6,000 death warrants before he went to sleep and his only regret the next morning is that he had not signed for more.

PleasedToMeatYou Aug 27, 2017 8:50 AM Permalink

Dear AP, when you and your fellow Cultural Marxists are under imminent threat, there will be no televised or other advertisement.  Besides, the NRA leadership will likely preserve its own interests when the necessary actions become unavoidable, so you needn't worry about them.  They think guns are for hunting and protection against non-State criminality. 

ThrowAwayYourTV Aug 27, 2017 8:58 AM Permalink

To me, the MSM are all city people and city peoples brains are damaged from the bleach in the water, smog, exhaust, radiation, radio waves, heavy metals, weed killer, gmo's, contaminated face paint, and plain bad smell among other things.And yet! They want the rest of the world to be like them and live in their restrictive world full of meaningless laws and rules. No thanks.