Apple Stock Slumps After iPhone X Demo, Delivery Date Disappoints

Update: This seemed to sum things up in Cupertino perfectly - Steve Wozniak is wandering around. He said he is excited to see the new iPhone features, especially the facial recognition. He likes the feature a lot on his Samsung phone.

Oops: APPLE EXEC'S FIRST ATTEMPT TO USE FACE UNLOCK FAILS, EXEC SWITCHES TO BACKUP PHONE - APPLE EVENT

It appears the excitement has faded...

 

1301ET BLACKBERRY ENTERPRISE UPDATED TO AAPL IOS 11 MOBILE OPER SYSTEM

The stock ran up excitedly into the event...

1307ET APPLE TURNS POSITIVE AS PRODUCT EVENT BEGINS

1319ET Apple Watch - *FOSSIL SHARES DIP AS APPLE CLAIMS TOP POSITION IN WATCHES

1328ET APPLE UNVEILS LTE-ENABLED APPLE WATCH SERIES 3 (stock surges), APPLE SAYS WATCH SERIES 3 WILL BE AVAILABLE 'NEXT MONTH', APPLE SAYS SERIES 3 WITH CELLULAR TO START AT $399

Bloomberg notes that it is interesting that the ad they show for Apple Watch pitches it as a music device. We’ve seen the marketing pitch for the device evolve -- first it was a luxury device, then last year they pivoted toward selling it as a health and fitness accessory. Now music is a selling point. One of the apps not mentioned in relation to the Watch: Spotify. It’s likely Apple will use its product as a way to push Apple Music, part of its plan to increase services revenue

1341ET APPLE UNVEILS APPLE TV WITH 4K RESOLUTION SUPPORT (stock drops), ALL MAJOR MOVIE STUDIOS HAVE SIGNED UP TO DELIVER 4K, ADDS LIVE SPORTS AND NEWS TO APPLE TV APP,

1353ET APPLE TV 4K TO COST $179 (stock gains on price)

1356ET APPLE UNVEILS NEW IPHONE

1356ET APPLE UNVEILS IPHONE 8 AND IPHONE 8 PLUS WITH GLASS BACK, (stocks sinks) AVAILABLE IN SILVER, SPACE GRAY AND GOLD, ADDS NEW LIGHTING PHOTO FEATURE CALLED PORTRAIT LIGHTING, INTRODUCES WIRELESS CHARGING FOR IPHONE 8

1415ET APPLE SAYS IPHONE 8 TO START AT $699, 8 PLUS AT $799, SAYS IPHONE 8 PREORDERS START SEPT 15, TO SHIP ON SEPT 22 (stock gains)

1417ET APPLE CEO TIM COOK SAYS CO. HAS `ONE MORE THING'

1418ET APPLE UNVEILS IPHONE X, APPLE SAYS IPHONE X DISPLAY IS OLED, DUBS IPHONE X 5.8-INCH DISPLAY `SUPER RETINA DISPLAY' IPHONE X ELIMINATES THE HOME BUTTON, IPHONE X HAS FRONT-FACING INFRARED CAMERA, DOT PROJECTOR, FACIAL RECOGNITION DUBBED `FACE ID'

1444ET APPLE SAYS AIRPOWER CHARGER TO BE AVAILABLE NEXT YEAR

1449ET APPLE IPHONE X TO START AT $999, IPHONE X TO BE AVAILABLE IN 64GB AND 256GB, PRE-ORDER OCT 27, SHIP ON NOV 3RD

And that ship date sent the stock to the Lows of the day...

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As we detailed earlier, anticipation is sky high as CEO Tim Cook prepares to unveil Apple's latest iPhones (and 'one more things') from The Steve Jobs Theater at the new Apple 'spaceship' Campus.

As CNET reports, for the past eight months, we've watched a parade of flagship phone launches, from power players like Samsung with the Galaxy S8 to scrappy players like Motorola with its family of Moto phones. Premium phones with not-so-premium prices like the OnePlus 5 have also competed for our attention.

Meanwhile, rumors about the next iPhone kept trickling out thanks to leakers and established publications alike.

Apple is set to cut through all the noise with the official unveiling of at least one new iPhone (and maybe more), as well as the rumored release of updates to the Apple Watch and Apple TV. There's also a chance we get more details on the forthcoming HomePod smart speaker.

Watch live here (if you're on a Mac with Safari).

Live Feed (via CNET):

What are we expecting...

 A weekend leak of some unreleased iOS 11 code may have spoiled all the surprises Apple had in store for tech fiends at tomorrow’s big iPhone event, with John Gruber of Daring Fireball calling the leaker “the least-popular person in Cupertino.”

There is expected to be three new phones. Two will at least be modest upgrades to the iPhone 7, getting beefier chips and the like.

 

The phone people really care about -- in imagination, if not necessarily spending plans (yet) -- is the 10th anniversary version of the phone.

 

While Apple was typically quiet about its plans, by now the world has a pretty good sense of the feature set.

 

The phone is expected to be Apple’s first with an organic light-emitting diode, OLED, display, which will be larger at 5.8 inches, and sharper, than the previous LCD displays.

 

Hold on to your hats: Apple ditched the home button in the phone, which is expected to now be unlocked through facial-recognition technology.

 

The phone is also expected to offer wireless charging and 3D sensors that enhance the performance of coming augmented-reality apps.

What will the stock do?

UBS technology analyst Steven Milunovich says there’s a distinct pattern in how Apple’s stock price reacts to these product launches.

“Based on the last five iPhone announcements, the stock has a reasonably consistent pattern: down in the two weeks preceding the event; up/down 1-2% the day of the event; up between the event and launch (phone availability about two weeks later); weak in the two weeks post launch; and then up going into earnings,” he wrote in a note out Tuesday morning.

“We think there is somewhat greater near-term downside risk this time though we expect the stock to outperform over the next 6-12 months.”

Here's how the stock has moved before, during, and after previous iPhone announcements, relative to the S&P 500:

Comments

Mr. Universe jerry_theking_lawler Tue, 09/12/2017 - 14:33 Permalink

I think it's part of the larger "divide and conquer" strategy the NWO boys are playing. I go into a restaurant and watch two ladies meeting for lunch. They say hi, order and then right to their phones. Not another word until lunch comes and then the phones go on the table so they can read while eating. No one talks to each other anymore, they just share memes, play games and whack off. It's time for phones to go back being just phones. But then again that is like asking cars not to have adaptive cruise control, self driving and collision avoidance.

In reply to by jerry_theking_lawler

greenskeeper carl MillionDollarButter Tue, 09/12/2017 - 13:25 Permalink

Kinda good for me. I need a new phone. Too many pictures of the kids, I suppose, but this old ones harddrive just fills up too fast and the battery is starting to go. I have no need or desire to shell out a grand on a fucking cell phone, but this should mean that around the time of the actual release for sale the 6S outta be available nice and cheap.

In reply to by MillionDollarButter

MillionDollarButter greenskeeper carl Tue, 09/12/2017 - 14:18 Permalink

I am a file horder.  Could never do iPhone because of the lack of SD card.  Also, don't want bluetooth anywhere near my head.  Lost a relative to brain cancer who used one of the old-school 80's cell-phones, now I don't even stand near running microwaves.  No headphone jack is also a deal breaker.  Got hooked on crackberry and now use the last qwerty slider android that LG made in 2013.  Finding factory new ones will probably approach $1000 in a few years.  I swap out the motherboards to keep my ESN (because cloning is illegal, lol).

In reply to by greenskeeper carl

whatswhat1@yahoo.com Raffie Tue, 09/12/2017 - 13:39 Permalink

"I never liked apple products and never will. " Me neither.  Apple products require "cross-wiring" in the brain.  If you ever had a conversation with a programmer regarding a software issue, you'll get an idea of what I mean.  Apple users are either cross-wired at birth or they have trained their brains to translate Apple think.  I myself would rather not train my brain for fear of stopping at green traffic lights and going on red traffic lights.  It's actually like asking someone what their horoscope is.  Once they tell you, you can connect the dots, which I'd rather not do while running a red light, riding shotgun, with an Apple driver.

In reply to by Raffie

Raffie whatswhat1@yahoo.com Tue, 09/12/2017 - 14:00 Permalink

Back in the day when Apple computers was popular I was a tech that had to fix them.We'd call Apple and wait (no kidding) 2-3hrs, then they gave us a price to replace the mobo (everything was integrated into the mobo) if no exchange it was almost the price of a new computer, exchange was %50 cheaper.Then Apple would sell REWORKED mobo's as NEW, not reworked for full price.Also been proven Apple uses slave labor and seen various docs and vids on this.No thx... Apple is to dark for my taste.

In reply to by whatswhat1@yahoo.com

JuliaS Cash2Riches Tue, 09/12/2017 - 14:49 Permalink

People glued to their phones - dopamine addicts, every single one of them. Who cares what brand the "dispenser" is.At the same time, I'm partially sympathetic. Phones to people are what movies were during the Great Depression - an escape from reality.George Carlin's quote comes to mind: "Imagine a light bulb that only shines at things worth looking at!" To those people a phone is such a light. It only shows things they care about. Meanwhile, the world gets neglected and falls into decay. Those people could be improving reality instead of altering their perception psychotropically by messing with the brain's natural reward mechanisms through a pocket-sized slot machine.

In reply to by Cash2Riches