Retail Sales Miss December Expectations For 4th Straight Year

For the fourth year in a row December retail sales numbers (control group) missed expectations. After the shocking 1.4% MoM surge in sales in November, December retail sales growth slowed to just 0.3% MoM.

However, despite the miss, this is the 6th straight month of retail sales growth MoM:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret1.png

The spike in YoY retail sales appears to be rolling over:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret2.png

Pretty much every sector saw gains, but still the data missed:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret3.png

Which is odd considering that the US consumer is now fully tapped out, with personal savings at 10 year lows...

... while credit card borrowings just hit an all time high.

asd

If US retailers can't beat expectations now (with the exception of non-store, i.e., online, retailers of course) when can they?