Retail Sales Miss December Expectations For 4th Straight Year

For the fourth year in a row December retail sales numbers (control group) missed expectations. After the shocking 1.4% MoM surge in sales in November, December retail sales growth slowed to just 0.3% MoM.

However, despite the miss, this is the 6th straight month of retail sales growth MoM:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret1.png

The spike in YoY retail sales appears to be rolling over:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret2.png

Pretty much every sector saw gains, but still the data missed:

https://www.zerohedge.com/sites/default/files/inline-images/20180112_ret3.png

Which is odd considering that the US consumer is now fully tapped out, with personal savings at 10 year lows...

... while credit card borrowings just hit an all time high.

asd

If US retailers can't beat expectations now (with the exception of non-store, i.e., online, retailers of course) when can they?

 

Comments

mkkby JRobby Jan 12, 2018 3:18 PM Permalink

Up 5.6% may be a miss, but it's strong growth.  Did you dumb shits even read past the headline?

Most of you sorry losers are hoping for a big correction, because you stupidly missed the best bull market in a lifetime.  You'll miss the next one too because your aspergers-infected brain is stuck on conspiracies about gold and jooz.

 

In reply to by JRobby

Davidduke2000 Jan 12, 2018 8:49 AM Permalink

for two weeks they were popping the champagne and celebrating, yet I knew it was bullshit as Ebay sales were stagnant almost nonexistent.

the media went hysterical spreading the propaganda forgetting that people go to malls and see the carnage, and people go on ebay the gauge of internet sales and they know the real story, now the media keep digging their own grave especially CNBC it is considered tokyo rose.   

Jessica6 Jan 12, 2018 9:44 AM Permalink

I went to a suburban mall on Christmas eve and it was like an ordinary Saturday. Most of the spendy people I know aren't shopping much but they certainly go on a lot of cruises they can't really afford to take but do anyway.

3-fingered_chemist Jan 12, 2018 10:02 AM Permalink

It's been about 7 years now since the big drop in consumer credit. I suspect most of that was from personal bankruptcies and now that 7 years has passed, the same fools will run up the tab and do it all over again.

RedBaron616 Jan 12, 2018 10:02 AM Permalink

Key word: Expectations. So-called analysts don't have a clue and here's your proof. Also, they all cluster their expectations in the same range so they all miss it together. Safety in numbers, you know.

whatisthat Jan 12, 2018 10:05 AM Permalink

I would observe this is certainly egg-on-the-face of the know nothing talking head's who lead cheer leading for retail sales during December broadcasts on corrupt media outlets - CNN; MSNBC; CBS; CNBC; NBC; etc....

cpnscarlet Jan 12, 2018 10:17 AM Permalink

Gave the kids cash. Got the wife garden stuff through Amazon. Got the nieces trinkets from Amazon. Got all the holiday food and treats from Sam's Club and stocking stuffers from Target. Spent 1/2 the gift budget and no CC debt. Spent the rest of the gift budget on silver bars.

WHAT THE HELL IS WRONG WITH ME?????