Brazil's Largest Newspaper Abandons "Inhospitable Terrain" Of Facebook News Feed

Authored by Jay Syrmopoulos via,

The largest newspaper in Brazil, Folha de S Paulo, announced late last week that due to Facebook’s recent changes to their news feed algorithm resulting in what the paper claims is “effectively banning professional journalism,” it would cease publishing content on the social media platform.

The Guardian reported that the popular Brazilian newspaper has an online and print subscription base of nearly 285,000 subscribers and had roughly 204 million page impressions last December, according to the Communication Verification Institute, a non-profit media auditor. The company’s Facebook page has nearly 6 million Facebook followers.

The executive editor of Fohla, Sérgio Dávila, told The Guardian that the paper’s decision reflected “the declining importance of Facebook to our readers,” but added that the recent algorithm changes to Facebook’s Newsfeed had precipitated the decision. The paper claimed the new algorithm “privilege[s] personal interaction contents, to the detriment of those distributed by companies, such as those that produce professional journalism.”

Only weeks ago, Mark Zuckerberg, Facebook’s co-founder and CEO, announced that the company would be changing the algorithm used to determine what shows up in an individual’s Newsfeed to prioritize “meaningful social interactions” and posts by friends, and “trusted” news sources.

Folha noted that the choice to abandon Facebook was “a reflection of internal discussions about the best ways to get the content of the newspaper to reach its readers. The disadvantages of using Facebook as a path to this distribution became more evident after the social network’s decision to reduce the visibility of professional journalism on its users’ pages.”

A separate report in Folha noted that the newspaper’s own analysis found that “fake news pages received five times the number of engagements that professional journalism received” during the month of January.

“This reinforces the tendency of the user to consume more and more content with which it has affinity, favoring the creation of bubbles of opinions and convictions, and the propagation of fake news,” Folha argued. “These problems have been aggravated in recent years by the mass distribution of deliberately false content…as happened in the U.S. presidential election in 2016.”

“In effectively banning professional journalism from its pages in favor of personal content and opening space for ‘fake news’ to proliferate, Facebook became inhospitable terrain for those who want to offer quality content like ours,” Dávila told the Guardian.

There has been widespread concern among civil libertarians, and independent media, about the continuing use of algorithms that effectively soft-censors content that includes controversial ideas or dissent.

Brazil is the third biggest market in the world for Facebook, with roughly 130 million users, according to statistics portal Statista.


FoggyWorld RAT005 Sat, 02/17/2018 - 16:16 Permalink

I absolutely do not believe that number.  I don't know a single person that uses Facebook.  Did hear a bad story from a friend whose teenage niece put up a naughty sort of photo that she soon regretted.  No way to take it down!

Someone is cooking the books at Facebook or else there are many more Russians, Russians, Russians here than we know.

In reply to by RAT005

RAT005 FoggyWorld Sat, 02/17/2018 - 16:38 Permalink

I tried it about 6 years ago for a week or two and hated it.  Did everything I could to cancel.  Maybe I'm still on their books.  I don't get any notices so don't know if there is an account of any kind or not.  Maybe there are a lot of people like that.  Almost everyone I know does have an account but they don't describe anything good or useful so I don't think they're using it much.

In reply to by FoggyWorld

lasvegaspersona RAT005 Sat, 02/17/2018 - 21:30 Permalink

I never signed up but even I probably have a FB account.

When I was approached a million years ago and told I should get a MySpace account I thought...what kind of person would need to share that much info with the whole world? I still do not understand. What was wrong with sending family photos by email...I know, I'm a technophobe...but I'm still in business and still mostly sane.

In reply to by RAT005

random999 Lanka Sat, 02/17/2018 - 21:16 Permalink

zuckerfuck has been playing dirty since..ever..

The only reason it ever even got big while at the time the superior social media sites died out was only because of his semi illegal foul play.

There must be a lot of those NWO globalists that really love what hes doing. Or maybe they where just in on it from the beginning. Who knows, who cares..just lock him up with hellary and co.

In reply to by Lanka

Uhuru Sat, 02/17/2018 - 13:53 Permalink

I'm no fan of Facebook, only look at it when someone I know links me to something there, but I can't help but feel that this is a REALLY bad business idea!  >.<

pigpen Sat, 02/17/2018 - 13:53 Permalink

Brazil, you need to get every Brazilian to use brave browser esp if your are paying for your mobile data per gigabyte.

Brave blocks advertising, tracking and malware by DEFAULT on any device and operating system. Run your social media out of brave esp YouTube no ads and no need to keep screen on.

He who controls the browser controls the money. Time for citizens of the world to unite to destroy the digital advertising model and goobook monopolies.

Digtal advertising doesn't share profits with us and they are selling our data as product.



pigpen Kassandra Sat, 02/17/2018 - 19:10 Permalink

Kassandra, correct Brendan is CEO and father of JavaScript. I am hoping now with repeal of net neutrality that T-Mobile will offer advertising free mobile experience at mobile network level.

Somebody well offer the advertising opt out model for mobile as people are tiring of tracking and spying and censorship.

The goobook monopolies don't pay me to use my data and monopolize the profits.

Each day I get another convert to brave. Please reach out to legere at TMobile they can raise arpu with advertising free experience.



In reply to by Kassandra

pigpen Albertarocks Sat, 02/17/2018 - 18:54 Permalink

Alberta rocks, brave is fantastic. Peter Thiel funded it. Renders status quo digital advertising model useless.

Please get your social circle to switch immediately. This is citizen revolt against the goobook monopolies.

He who controls the browser controls the money.

I use it on my Android phone and iPad.

Please become a brave advocate.



In reply to by Albertarocks

pigpen smacker Sat, 02/17/2018 - 18:58 Permalink

Smacker, brave is fantastic. Please try and then become influencer.

It is so easy and blocks tracking, advertising and malware by DEFAULT.

Citizens unite to destroy the goobook monopolies.

Run YouTube out of the brave browser. No ads and better than YouTube red.

We need to get the youth aware.



In reply to by smacker

VWAndy Duc888 Sat, 02/17/2018 - 17:02 Permalink

 Yep kinda let his ego get the better of him. I still miss that place greatly. One of the best debaters I ever had the honor of going to the mat with. Still read his stuff every day.

  Id give him a do over in a hot second.

In reply to by Duc888

Twee Surgeon Duc888 Sat, 02/17/2018 - 15:09 Permalink

You-tube also seem to be instigating their own demise. The next major competitors haven't popped up yet, but they will.

People are no longer satisfied with being told what to watch, what to think and when, except for the sheepish and oblivious majority who will never be the innovators anyway, just passengers in the next drool-canoe.

Steemit certainly looks interesting and it's got it's own trade-able crypto  as an innovative foundation to the whole venture.

I'm in no way attached or even signed up but it's looking likely for me in the near future. Free to view, it could be a Venue for many kinds of content creators.

In reply to by Duc888

Hope Copy Sat, 02/17/2018 - 15:03 Permalink

Remember MySpace  .. It died a horrible death even with MicroSoft taking the helm.. FB may not die, but it could take a huge hit.  My 13 y.o. daughter used primarily other apps. (Instagram, Snapchat)

arrowrod Sat, 02/17/2018 - 15:22 Permalink


In the old days, the NYT delivered news.  You know; who, what, when and where.  Great prose.  Now, monkeys pounding on keyboards.

Twee Surgeon MeLurkYouLongTime Sat, 02/17/2018 - 16:45 Permalink

At least they are not wasting foreigners on ZH or constantly waving their flag's without any examination of facts.

When the subjects often include the Inexplicable abomination's called the Federal Reserve and the "financial markets" then It's an entirely different animal than sharing pictures of Lunch or the new lift-kit on yer 4x4.

The almost constant struggles of Britain for the last 1000 or so years came about because of people 'Wasting time' in Taverns and Pub's.

The news arrived by Tinkers and traveling sheep Shearers etc looking for a spot to rest and water the horses. The WaPo and NYT are not in the News business, they're in the Diversion from agenda business.

Under the brutal thumb of Rome and the Barons for centuries, change for the better was arrived at with the shedding of Blood of millions locked in death struggles and the Magna Carta and the dissolution of the Monasteries begat Common Law and Personal liberties still ingrained in the US Constitution (In Theory now, but no longer practiced.) Parliament and the electoral system took a while longer to evolve. The Black Death changed Europe too. Change for the better doesn't come from Government centers or from voting when Communists are being installed in institution of great importance, Covertly.

The Clinton's and the Bushes come from Government centers. Personal agendas and benefits, and the Peasants be damned.

Comparing forums like ZH to FaceButts is a chalk and cheese comparison. Here is a picture of George Orwell speaking from the grave.

In reply to by MeLurkYouLongTime

smacker Sat, 02/17/2018 - 17:59 Permalink

I salute the brave decision by Folha de São Paulo to dump Facebook which is fast becoming yet another vehicle of socialist censorship.

WilliamBanzai7's cartoon sums it up perfectly.

By the time creapy crawley Zuckerberg realises his folly, Facebook will be on the slippery slope as more and more Brazilians trash it in favour of a social media which doesn't ram socialism down their throats.

Grandad Grumps Sat, 02/17/2018 - 18:22 Permalink

When did Zero Hedge turn into a mainstream media apologist?

I guess it has been happening slowly over time ... attract a type of crowd and then try to turn them. As if being an apologist for criminal bankers was not bad enough.