Morgan Stanley 'Robots' Will Tell Clients To "HODL" In Next Stock Market Crash

During periods of market uncertainty, Morgan Stanley will deploy a vast army of artificial intelligence (AI) robots to tell its wealthy clients to remain calm and Hold On for Dear Life (HODL). The robots will craft personalized messages for each wealthy client about why they need to stay in overstretched, central bank driven markets.

When volatility rears its ugly head, Morgan Stanley advisors usually apply a great deal of time and energy in communicating with its clients base on various platforms, including phone and email about why they should HODL. Business Insider says the robotic email messages will “appear like a human wrote them.”

While complex algorithmic trading bots control much of the order flow in markets, it now seems as automation will be applied to sedate the investment bank’s clientele from selling at rich valuations.

Current Shiller PE Ratio: 32.28 

Robots are being combined with human advisors to complete just one task - calming customers during a financial storm, said Andy Saperstein, co-head of the New York-based bank’s wealth management unit.

Saperstein addressed an audience at the Deutsche Bank 2018 Global Financial Services Investor Conference on Tuesday, where he announced, Morgan Stanley is leveraging robots to create customized emails for its 16,000 advisors to send to clients during a stock market panics.

Saperstein said within the body of the email, a breakdown of the client’s account will show the impact of what a downturn could mean for their finances. This alleviates time and energy from the advisor and allows them to divert their attention to other things.

“It solves a big problem when clients call up really worried,” Saperstein added.

Saperstein also mentioned the robots will data mine the client’s social media platforms, public databases, and emails to craft the tailored “human-like” message.

“It could say something like “I just noticed that you joined the board of Safe Horizon, wonderful organization, congratulations on that,'” Saperstein said.

“And it appears that the FA took the time to research the effect that day had on every client in their book specifically, because in essence they did, aided by technology.”

Shares of Morgan Stanley have corrected down 15 percent from its 52-week high probed in early March. On Tuesday, the stock corrected down 6 percent amid a broader financial sell-off.

We wonder if the robots have already been triggered warning clients that Morgan Stanley’s stock is nearing a bear market?


Budnacho Fri, 06/01/2018 - 15:34 Permalink

The robotic equivalent of the crew of the Titanic telling the passengers they're they are quietly getting the most informed off the boat 1st....

Kendle C Fri, 06/01/2018 - 15:46 Permalink

Sample Email from HODL:


Congratulations on your scrotal tightening, I hope you'll have years of fun with it! Remember, what goes down must come. Speaking of going down, may we recommend Dove® Body Wash. We heard from your AT&T provider you were thinking about buying gold or going to cash. Neither have the full faith and credit backing of your deposits with us and the handsome interest paid of .0023 compounded.

zob2020 Fri, 06/01/2018 - 15:46 Permalink

Who the hell even uses those jokers?
They try to call me all the time and beg me to come as a customer and just tell them to get lost and stop calling me then end the call as rudely as possible, i must have already 30+ banned numbers that are blocked from bankers.

techpriest zob2020 Fri, 06/01/2018 - 16:34 Permalink

I've been on the other side of calls like that. There is a database that is sold in a circle between contractors who sell on behalf of banks, so in a sense you can never get out of it. From the telemarketer's perspective, you are just the 87th caller that popped up on their screen, along with some notes if someone from the company has called you before.

But they never shorten the list, because otherwise how can the list company make money selling a crap list, right? I have done political call banking, but for sales I wouldn't buy a list, because its full of people who have no interest, and have been passed between several contractors.

In reply to by zob2020

MusicIsYou Fri, 06/01/2018 - 15:47 Permalink

Robots don't know what value is so it doesn't matter. Come to think of it Morgan Stanley no longer knows what value is, all they know is numbers.

therover Fri, 06/01/2018 - 16:14 Permalink

Will the robot scream 'Danger Will Robinson...danger' ?

Will Dr. Smith cry ?

Will Penny Robinson still have long black hair ?

Ah.....the 60's.

PeaceForWorld Fri, 06/01/2018 - 16:40 Permalink

I got an email from Bank of America saying “Do you know about Erica?”.  Erica will help you with online banking experiences.

Ohhhhh Nooooo, I don’t want Erica!

exartizo Fri, 06/01/2018 - 18:10 Permalink

so... I"ve never met any broker worth his 100k a year bonus who EVER has his clients do anything else but HODL.

Robots will be late to this party and won't be missed.

Oh yeah.

Did I mention that stock brokers and their ilk are The Scum Of The Earth?

Let it Go Fri, 06/01/2018 - 18:13 Permalink

In every market there comes a day when it runs out of steam and tops out. The mistakes people make while playing the investment game are too many to list, and for many market players, the game often ends in tears.

Whether it is a slow change in market sediment that leaves us like the proverbial frog in a pot as the water temperature continues to rise or total panic with everyone rushing to the exit, either way losses are hard to take.

 http://When Buy The Dip Becomes Sell The Rally.html