Whoever Controls The Narrative, Controls The World

Authored by Caitlin Johnstone via Steemit.com,

MSNBC host Joy Reid still has a job. Despite blatantly lying about time-traveling hackers bearing responsibility for bigoted posts a decade ago in her then-barely-known blog, despite her reportedly sparking an FBI investigation on false pretenses, despite her colleagues at MSNBC being completely fed up with how the network is handling the controversy surrounding her, her career just keeps trundling forward like a bullet-riddled zombie.

To be clear, I do not particularly care that Joy Reid has done any of these things. I write about war, nuclear escalations and the sociopathy of US government agencies which kill millions of people; I don't care that Joy Reid is or was a homophobe, and I don't care that she lied to cover it up. The war agendas that MSNBC itself promotes on a daily basis are infinitely worse than either of these things, and if that isn't obvious to you it's because military propaganda has caused you to compartmentalizeyourself out of an intellectually honest understanding of what war is.

What is interesting to me, however, is the fact that Reid's bosses are protecting her career so adamantly. Both by refusing to fire her, and by steering the conversation into being about her controversial blog posts rather than the fact that she told a spectacular lie in an attempt to cover them up, Reid is being propped up despite this story constantly re-emerging and making new headlines with new embarrassing details, and despite her lack of any discernible talent or redeeming personal characteristics. This tells us something important about what is going on in the world.

It is not difficult to find someone to read from a teleprompter for large amounts of money. What absolutely is difficult is finding someone who is willing to deceive and manipulate to advance the agendas of the privileged few day after day. Who else would be willing to spend all day on Twitter smearing everyone to the left of Hillary Clinton while still claiming to stand on the political left? Who else would advance the point-blank lieabout "17 intelligence agencies" having declared Russia guilty in US election meddling months after that claim had been famously and virally debunked? Who else would publicly claim that Edward Snowden's NSA leaks did not benefit anyone besides Russia? Who else could oligarchs like Comcast CEO Brian L Roberts, whose company controls MSNBC, count on to consistently advance his agendas?

While it's easy to find someone you can count on to advance one particular lie at one particular time, it is difficult to find someone you can be absolutely certain will lie for you day after day, year after year, through election cycles and administration changes and new war agendas and changing political climates. A lot of the people who used to advance perspectives which ran against the grain of the political orthodoxy at MSNBC like Phil DonahueEd Schultz and Dylan Ratigan have vanished from the airwaves never to return, while reporters who consistently keep their heads down and toe the line for the Democratic establishment like Chris Hayes, Rachel Maddow and Joy Reid are richly rewarded and encouraged to remain.

The disempowered want change; those in power want predictability and consistency. The more you can guarantee predictability and consistency to those in power, the more those in power will reward you.

Those who report the news and shape public narratives are of particular interest to US oligarchs, who bought up the old media long ago and are doing everything in their power to secure influence over the new media as well. Pundits like Joy Reid are some of their most valuable assets, and they protect those assets accordingly. Because whoever controls the narrative controls the world.

The Council on Foreign Relations is a massively influential think tank with members in the leadership of pretty much every significant media outlet in America. In late April it held a conference titled Political Disruptions: Combating Disinformation and Fake News in which a man named Richard Stengel told the audience that it is necessary for the US government to propagandize its citizens. Stengel is the former managing editor of Time Magazine, a position he vacated to go and work for the US State Department. Yes, really.

"Basically, every country creates their own narrative story and, you know, my old job at the State Department was what people used to joke as the ‘chief propagandist’ job," Stengel told the CFR audience.

"We haven’t talked about propaganda… I’m not against propaganda. Every country does it, and they have to do it to their own population, and I don’t necessarily think it’s that awful."

You can cringe all you like, but he's right. Not about propaganda being a legitimate weapon for an ostensibly free democracy to inflict upon its citizens of course; manipulating the way your citizenry thinks is manipulating the way they vote and organize and what they consent to, and is plainly sociopathic. But he is right that all the shrieking the US does about Russian propaganda applies fully to its own behavior.

As we've discussed previously, the only real power in this world is the power to control the public narrative about what is going on. The only reason governments operate the way they operate, the only reason money works the way it works, the only reason power exists where it exists, is that we've all agreed to play along with some made-up mental stories about those things and pretend that they are true and real. The only thing stopping the populace from collectively deciding to change the way money works, from deciding that the assholes on Capitol Hill aren't in charge anymore, or from deciding that every billionaire in America should be butchered like a hog and turned into Slim Jims is the fact that those ideas have not become the dominant narrative. If you can control the stories that the masses tell themselves about what is in their best interests, you control everything.

This is why the alliance between Silicon Valley and US intelligence agencies is becoming more and more brazen. This is why Facebook and the NATO propaganda firm Atlantic Council announced that they've formed a partnership weeks after the Atlantic Council published an article explaining why westerners need to be propagandized for their own good. This is why social media corporations are being instructed on the Senate floor that they need to take action to silence sources of rebellion. This is why Julian Assange is being aggressively silenced by the western empire. And it is why Joy Reid still has a job.

The good news about all this is that we know exactly where our shackles are. Our shackles are made of narrative, and the oligarchs' ability to control it. A populist movement to disrupt establishment narratives and wake people up to what's going on is all it will take to break our rulers' ability to control the way the citizens of the world think and vote. From there we can make our own narratives and create a world which benefits us all and not just a few ruling elites. Right now there is a mad rush by those same elites to scale back our ability to network and share information via new media, so one of the most revolutionary things we can do at this time is prevent them from doing so and outpace them in that race.

It isn't the west versus Russia. It isn't left versus right. At this time the real conflict in our society is a few ruling elites and their cronies versus humanity's natural impulse to act in a way that is beneficial to humanity. All we need to do is help that impulse flourish, get out of our oligarchy-imposed brain boxes, and build a new world.

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Hive Raid espirit Tue, 06/05/2018 - 00:05 Permalink



California folks, voting is tomorrow, June 5, for a candidate that NAMES THE JEW!


US Senate candidate Patrick Little says "We are going to name the Jew until they kill us":



It doesn't matter if he wins. Every vote for him exposes the genocidal Jew. Get him in the running and his message of truth will resound.


Jews did the 9/11 attacks. Proof:



How Jews opened America's borders to genocide Americans:


In reply to by espirit

Escrava Isaura MrAToZ Tue, 06/05/2018 - 04:38 Permalink


Why do you 'people' always go to the low hang fruit?

Are the readers here still that naive?

Whoever Controls The Narrative, Controls The World

Controlling the narrative ‘the population’, shaping/molding the population goes back over 3 thousand years ago. Every culture/race molds its society.

The first control was created by the Jews and it is called the Tanakh, the Jewish bible written 3,400 years ago.

Then the Christians used it to mold its people.

The same with the Arabs tribes.


But because of the stupidity of the average man, he follows not reason, but faith. And this naive faith requires necessary illusion, and emotionally potent oversimplifications, which are provided by the myth-maker to keep the ordinary person on course. It's not the case, as the naive might think, that indoctrination is inconsistent with democracy. Rather, as this whole line of thinkers observes, it is the essence of democracy.

The point is that in a military state or a feudal state or what we would now call a totalitarian state, it doesn't much matter because you've got a bludgeon over their heads and you can control what they do.

But when the state loses the bludgeon, when you can't control people by force, and when the voice of the people can be heard, you have this problem—it may make people so curious and so arrogant that they don't have the humility to submit to a civil rule [Clement Walker, 1661], and therefore you have to control what people think.

And the standard way to do this is to resort to what in more honest days used to be called propaganda, manufacture of consent, creation of necessary illusion. Various ways of either marginalizing the public or reducing them to apathy in some fashion." — Noam Chomsky


In reply to by MrAToZ

MasterPo Escrava Isaura Tue, 06/05/2018 - 06:41 Permalink

Had never seen or even heard of Joy Reid until this article - quit all MSM long ago.

If you don't listen/watch their drivel, they have no power over you. Their whole system is crumbling, and they know it.

The best thing we can do is to hit the off button and help flush them down the toilet they came from and have worked so hard to maintain...

In reply to by Escrava Isaura

Jessica6 MasterPo Tue, 06/05/2018 - 08:47 Permalink

Their whole system is crumbling, and they know it.

This is why they are doubling down on their BS instead of puling back. Desperation. The clock ticking down.

Meanwhile home-schooling grows more popular. Far right politics (not that I prefer it to the far left) is becoming cool among the kids. The 90s and early 2000s was a difficult time to rebel. Now, with increasingly authoritarian tactics enforcing pro-diversity/pro-gay etc, there's more for young people to push against.

In reply to by MasterPo

MrAToZ Escrava Isaura Wed, 06/06/2018 - 02:19 Permalink

Reason? Since when did man ever follow reason? Who's naive here? You're pontificating about something that has never happened.

Want to measure the level of reason mankind has, try shutting down the police departments of any state in the union for let's say one month and we will get a taste of man's reason. I can assure you that it won't be born again Christians busting into your home. It will be more or less, people like you who reason themselves to the top of the intelligentsia heap. Prisons are full of egoists just like you. People who have nothing but contempt for their fellow citizens. You my friend are as dangerous as you are stupid. You believe that because you are tone deaf everyone else is supposed to believe there is no such thing as music - or else.

"The stupidity of the average man", really Pol Pot do tell?  You must see yourself as the exceptional man yes? You can cut and paste  Noam Chomsky or any of your other heroes all day and all night and still there would be no evidence that you know a thimble more about life than your contemptible average man. Historically people have been mislead by someone just like you. People who see their crooked utopia just over the next hill and will by bludgeon drag people to it. Someone who has a pinch of knowledge and sells it as a meal. I will give you this, you are the exception to the "average man."

By the way indoctrination does appear to be the way of democracy, but, in case you didn't get the memo, we aren't one.

If I had a village, you would be my idiot.


In reply to by Escrava Isaura

Last of the Mi… wee-weed up Tue, 06/05/2018 - 07:12 Permalink

The thing you have to understand about democrats and liberals is that it isn't so much about controlling the narrative or divide and conquer as it is about "reeducation".

The US is devolving into reeducation camps right before our very eyes. Starbucks is a perfect example of this. Common sense, and any inkling of critical thinking demands that you realize what they are doing as political propaganda bullshit. Yet it continues unabated by the masters of the universe.

Reeducation, it's what's for dinner!

In reply to by wee-weed up

gzcekkyret house biscuit Tue, 06/05/2018 - 10:59 Permalink

I was not brought up in a religious household, and at age 53 decided to read the Bible. I do believe in God.

Here is my summation of it so far.

1) The Old Testament: The Tribes of Jews endlessly covet  their neighbor's land. Their God has chosen them and helps them attack their neighbors and slaughter countless numbers of men, women, children, and sometimes livestock....Just like Today, huh? Back then it was OK because God helped them do it,
and today it is ok because they run 98% of all the media in the western world.

2) Now I am not finished with the New Testament, but it appears to say that us "heathen" (Gentiles aka Goyim, Schvartzes etc...) should turn the other cheek when we are wronged. Yep, turn the other cheek and get slapped again. How many times do we do this?????

Once? Twice? Thrice? How about '7 times 70 times'! That's right let someone smack you in the face at least 500 times, and forgive them and let them do it again!

Be meek and don't fight back, someone will make them pay later it says. Just keep forgiving the
people when you really should go impale them on a red hot poker!  And be nice to the people 'TEMPORARILY' dwelling in your land (illegal invaders??), because the media says the Bible says to...


In reply to by house biscuit

allthegoodname… Last of the Mi… Wed, 06/06/2018 - 15:05 Permalink

Could one say re-education, is the narrative?

An example of a narrative or an example of re-education 'a Jews bible, written more than three thousand years ago' - an attempt to qualify Jews as people of the bible, as an old people, people of antiquity, a gods, chosen people?

When in reality Jews are a recent invention, an invention of the Rothschild Family and not that long ago.

An example of controlling the narrative this 'Jews, are people of the bible' bs, some 'gods, chosen people' bs, an old people, when in fact, the people Jews today have replaced, are the Hebrews, the Children of Israel, when in reality there is not even a similarity.

How often do you hear a Preacher or anyone else use the word Hebrew or Children of Israel, anymore?  It is always Jew, just like it is always "six million" - yes, whoever controls the narrative controls the people and who ever controls the people controls the world. 

Whoever, controls the Narrative is the one doing the re-educating.  Rather it is Jacob or Evelyn Rothschild, it is Rothschild, the family, that controls the narrative that has re-educated humanity, so that humanity has gone insane.

For more than two hundred years the Rothschild Family have controlled the narrative, which means for more than two hundred years the Rothschild Family have controlled the world. 

The wars in the middle east, the utter resistance to truth, the hiding of the Annunaki presence on Earth, ie, this side of the Ice Wall, and, the manuscripts from that era; the disappearance of every ancient text one might could use to verify or prove as frauds the modern day religions, the modern day bibles, nowhere to be found; art and text, gone; the religions and their bibles today all come from the age of the printing press;  all fraudulent, all of it and them, weapons of genocide. 

Other than the Federal Reserve Note, Religions, modern Religions, are the biggest fraud ever foisted off onto humanity.  The Federal Reserve Note and Modern Religions both the result of greed and desire.  Greed, so that the people involved can never get enough of the peoples wealth.  Desire, so the desire to rule over people, to decide for people their every thought and hope, a One World kind of thing.  Banking and Religion, running the Earth into the ground, ending human life before it is time, so full of the wealth of the Earth and the people, so  there is not nearly enough room to store it. 

The rich elite, in service to their King, the King of the world, the Lord god Rothschild, themselves and their children, their lives secure, forever, still, cry for –more blood, less of us.  We should know them and serve them justice but for the narrative, we are so deceived.     

Hitler told us, (not a quote) say something often enough and it becomes the narrative, ie, the truth, when in fact it is an outright lie and deception, aiming to kill people.  Take for example the six million bs story Rothschild’s Jews sling around like mud until everyone in the world has mud on their face, every school in the world teaches the six million bs lie, as the truth, and, no one ever understands, the lie, is impossible to even, have, ever, happened.  Impossible, a lot of things are impossible, life after death is impossible, eternal life is impossible, forgiveness for murder, is impossible.

Who can say and know it, the Creator of the Earth still exist in the same form it existed in when it Created the Earth?  We know, at least we can read from text, though the Annunaki lived, often tens of thousands of years, none ever lived forever.  We can know the Universe was before the Earth, before humans and other living things, we can know but we cannot prove any of it.  We can know a lot, and if, one does not deny the manuscripts written by the Sumerians, we can know humans were invented scientifically, humans today are near the point so they can invent humans and in nearly any shape or form they can dream up.  It doesn't take magic or a god to invent something, even a human, it takes knowledge and patience to make anything, it takes design.

We have proof, texts, supporting the ancient “myths” of the Chinese, the Europeans, the Indians, the Africans, more than can ever there be support for the modern religions, still, because of the narrative people today worship lies and blood sacrifice, drink the blood of innocence and eat the body of a man, robbery, rape and murder the order of the day, we are gone backwards a hundred thousand years these last few decades but the narrative today supports it all. 

Pagan gods, pagan religions, pagans rites and pagan rituals, the whole of humanity still locked in genocide mode, still drinking the blood of the innocent, the blood of children. 

We, I, You, should be very ashamed that we with all the knowledge, all the truth, because of the Internet, the truth we know today, still, humans go to church, to synagogue, to mosque, praying for the death of one, life, for another, praying to the air as the Rothschild’s control the narrative and run humanity like dogs, to an early grave. 

Like the man said: Wise Up.         

In reply to by Last of the Mi…

MK ULTRA Alpha Arctic Frost Tue, 06/05/2018 - 02:50 Permalink

Yes, this article was good. Media controls the narrative, particularly MSM TV. I've noticed Trump is real TV sensitive, it could be because he was a television star, very successful, and perhaps he knows how to use TV as a promoter better than the communist who are creating false narratives. He's an operator.

What I've seen is both Trump and the communist media trying to control the narrative with a lot of help from all kinds of people on both sides of the equation. It's real bad because the most important issues of state which will determine this nations future at this critical period in US history, has been turned into a circus. 

It proves the left is determined to do as much damage to as many people and to the nation as possible. It's a full scale communist revolution lurking in the shadows of the heart of many who use names like liberal, democrat, the left. The culture of the left has changed to a militant belligerence unwilling to compromise on failed policies harmful to this nation.

Thus, it's no longer a battle of narratives, it's a division of the US on every conceivable level in preparation for the last division, open civil war.

New narrative, Grease one weapon in airtight container, bury it in the woods, have the other weapon as a home defense weapon, but hand it over in a house to house weapon confiscation scheme.

Live so you can fight another day with better intelligence and terrain to your advantage. 

That's a narrative isn't it? or is it just common sense to be prepared for any insanity coming our way?

In reply to by Arctic Frost

Manipuflation espirit Tue, 06/05/2018 - 01:43 Permalink

I'll control the narrative since no one owns me.  All of the political ammunition I have stacked up over the years is going to be played.  None of my adversary candidates has any idea what I have planned.  You all know that I can play the Russia card too because of the fuck-ups with citizenship by US State Department with my wife of 14 years.  That is my immigrant play because it is my Russian wife and the mother of our children.

Easy to assume since we are white.  Be careful of that issue with me.  My opposition will make that mistake, I will be able to speak to it.  I will turn it on them for not being culturally sensitive.   

Every card I have, I will play carefully.   

In reply to by espirit

Manipuflation zpinch Tue, 06/05/2018 - 02:37 Permalink

I've already carried the water.  I've never lost a political party election and there is reason why.  Your problem is that you are a lazy douche.  You won't do anything and never will because you don't have what it takes.  I say a lot of shit, I know, but I do it which is something I doubt you can say.  

I don't really care what you think you newbie prick.  Maybe I talk about what I am doing so as to inspire others to do the same one day.  You are a nobody who does nothing and is never going have the balls to do anything.  That is what you are.  You are laughable.

You want to meet me in a public debate?  I will make you look like a fool centerstage.  No more free shit for you.  Get a fucking job and get off ZH. 

In reply to by zpinch