Facebook's Attention Machine, Explained

Authored by Azeem via The Exponential View,

A brief guide into why Facebook doesn’t sell your data

You read that right.

Facebook does not sell your data, despite the widespread belief that it does.

We at Exponential View united with Qriously to research how people think about their data on Facebook, finding that two-thirds misunderstand the ways the information they provide serves this business.

Hoping to bring the machinery closer to you, we worked with Tremendo.us to illustrate the process. Understand it, share it, and educate others around you.

Source: Exponentia lView


Last of the Mi… stubb Sun, 08/05/2018 - 17:55 Permalink

"If Facebook sold the data, they'd lose their revenues--"

That's right up there with "I'll just stick the tip of it in, It's my first time, Check's in the mail" Is there honestly any moron in the US that believes that?

It looks like that is some kind of PR bullshit that was on Zuck's desk yesterday afternoon. Damn people are stupid. 

In reply to by stubb

BennyBoy Zero Point Sun, 08/05/2018 - 05:21 Permalink


Spin, spin, spin.

Yeah, Cambridge Analytics just wanted your attention.

Hell FB slices and dices your data and resells it multiple times a day so advertisers can show their crap ads to an audience your age, sex, income, friends, relatives, location and other data to get your attention to the bullshit they are selling.

And shortee Markee Z needs moar!

In reply to by Zero Point

KuriousKat BennyBoy Sun, 08/05/2018 - 14:50 Permalink

If my gut feeling is right those Zillions of bots clicking on ads and then google and FB and Twitter collecting were not all Russian bots by a stretch. The purges are likely them getting rid of evidence so as not to panic investors or scare of advertisers..Meaning  that data sold as attention is highly skewed and will eventually return right back on them with a vengeance..Recall the polls of 2016..how off mark they were..and very likely with data from these same perps as well..somebody will talk or get caught....unlike apple..these people do not inspire loyalty..

In reply to by BennyBoy

any_mouse KuriousKat Sun, 08/05/2018 - 15:27 Permalink

Same as it ever was.

Madison Avenue and Hollywood.

Eyeballs. Consumption outside the hierarchy of needs. Profits. Incentive to be the slaves to Corporations to earn funds. to over consume the products of the Corporation. Incentive to borrow from financial corporations when funds from labor are insufficient.

"I'm shocked. Shocked I say."

In reply to by KuriousKat

kr86096 toady Sat, 08/04/2018 - 21:06 Permalink

Google is paying 97$ per hour,with weekly payouts.You can also avail this.On tuesday I got a brand new Land Rover Range Rover from having earned $11752 this last four weeks..with-out any doubt it's the most-comfortable job I have ever done .. It Sounds unbelievable but you wont forgive yourself if you don’t check it


In reply to by toady

any_mouse Shillinlikeavillan Sun, 08/05/2018 - 15:34 Permalink

"Chrome" as an alternative? You have been had big time. They are using the lube with you.

While researching an issue with a web site I decided to try Chrome as a control. Installed it in the VM where I was testing. Started it up, and before a splash screen comes up, Chrome wanted me to allow it to access the gnome keyring. No other browser has ever requested access to the keyring.

Nuked that VM from orbit to make sure.

In reply to by Shillinlikeavillan

lock-stick Adolfsteinbergovitch Sun, 08/05/2018 - 00:36 Permalink

ONE DEEPLY DISTURBED INDIVIDUAL, alone in his leaky moldy single wide, playing with little action figures and his own microdick, answering his own posts.  GOOD TIMES!!! 

ONE whackjob obsessed SPAMMER -- with numerous log-ons!!!

•• kr86096

•• sanctificado  (DON'T CLICK THE LINKS!!! --  Biblicism SPAMMER -- banned as powow/Wadolt/ravolla/lloll/pier/etc.)

•• Adolfsteinbergovich  (another imaginary friend)

•• Free This  (same WHACK JOB -- used to be "Mr Hankey" -- also banned)

•• kr86096  ("I suck dick on the Internet!!!)

•• Leakanthrophy  ("celebrity-leaks" porn posting whackjob)

•• More Sun (it's the JOOS!! -- whack job extraordinaire)

•• Annanuki  (another imaginary friend)

•• Jumanji1959 (another imaginary friend)

•• PrivetHedge (another imaginary friend)

•• Cryptopithicus Homme  (another "imaginary friend")


spamming ZH for seven years --- dozens and dozens of banned log-ons


Write to the Tylers ::  abuse@zerohedge.com


ONE DEEPLY DISTURBED INDIVIDUAL, alone in his leaky moldy single wide, playing with little action figures and his own microdick, answering his own posts.  GOOD TIMES!!! 


       VVV VVV    •• PrivetHedge  (another imaginary friend)

In reply to by Adolfsteinbergovitch

navy62802 Sat, 08/04/2018 - 20:54 Permalink

Facebook is an attention machine. It is a method of thought control. Has been from its very inception. It was tried on Ivy League guinea pigs and then expanded to everyone else. It is the ultimate surveillance tool. And it was never anything more than that.

any_mouse Nexus789 Sun, 08/05/2018 - 15:51 Permalink

Hollywood is Propaganda.

Harvard. No need to graduate. It is all about the spooky relationships created in the Ivy League.

Yale. Bushes and Clintons. (Clintons did graduate Yale Law, despite not attending the entire second year of the three year program)

Harvard. Obama, Zuck, Gates. (Maybe Obama graduated, maybe he did not. It is a high level secret.)

Princeton. The Wookie. Wookie's class mate who got the contract for the ObamaCare web site.

Stanford (West cost Ivy). Lizzie Holmes and her CFR-MIC BOD.

American (and World) History is full of Myths presented as Facts.

In reply to by Nexus789

MusicIsYou Sat, 08/04/2018 - 21:15 Permalink

Oh, so now they're relabelling people's data with the label, attention. Well that makes sense since it is fairly well known Zuckerberg think's it's users are dumbfucks.

HRH of Aquitaine 2.0 Endgame Napoleon Sat, 08/04/2018 - 23:17 Permalink

I don't find malls entertaining. WTF would I go to the mall unless it was to get something I can't get online and have delivered? As far as exposing myself to random hood rats running amok and stealing or acting like animals? No thanks. I don't view watching the native wildlife as enjoyable. Colin Flaherty, as always, does an excellent job showing the risks of visiting the local mall: https://youtu.be/3j-EDOhQtMo

Oh, I get it, since you are a miserable bitch you thought everyone liked to shop? Nope. I hate it. You can flush one more stereotype down the drain but your brain is so fucking frozen in time, and miserable, you could take the maximum amount of prescribed SSRIs and still be fucking miserable. Got a bathrobe belt? It's cheap and always an option! Cheers!

In reply to by Endgame Napoleon

HRH of Aquitaine 2.0 Kelley Sat, 08/04/2018 - 23:49 Permalink

There are not enough SSRIs to cure that bitch's insanity. Apparently no one told her she could adopt or be self employed if money was a concern.

Sick of that morons never-ending, woe is me, life is hard, BS.

I have talked about my family and how I grew up and I don't come close to the level of whining of this bitch. She could have moved, could have started her own business, could have adopted, could have left the country if she hates it that much.

A fucking admitted democrat that found out the promised land isn't so promised. Not my fucking problem. This is what the democrats don't realize. They voted for the goodies and the lies the politicians told them. I don't believe very much at all, without evidence, as I am a long-time skeptic. Anyone that believes the lies peddled by politicians deserves to live in misery. And EN certainly seems to have dug herself into quite a hole and comes here to piss and moan and keep telling the same old woe-is-me-I-am-poor BS story.

I am over it.

Bitch needs to leave Chicago and get a fucking life. Period.

In reply to by Kelley

HRH of Aquitaine 2.0 Kelley Sat, 08/04/2018 - 23:59 Permalink

This is fight club not the pity party club.

That is what pisses me off. Too many people that think the world owes them. Owes them what? A job? An income? A kid? Respect? The world doesn't owe you anything. Adults know this. Children do not.

EN is a slurker. Slithers through the comments and posts rants about the same thing, over and over again but never engages in a direct argument.

Slurker: a slithering lurker that infests a forum.

People know my point of view because I am not afraid to be confrontational and say it. That is the point of Fight Club. Not to be a fucking slurker, slithering around.

In reply to by Kelley

HRH of Aquitaine 2.0 Kelley Sun, 08/05/2018 - 00:47 Permalink

Nope. Why isn't EN replying? The slurker is slurking. Maybe she should buy this: a slanket! Perfect for slurkers! Cheap, too, for when your power is cut off because you didn't pay the power bill! Put on your no-size slanket and stay at home, even with no power!


Then, when you have gone two weeks without showering you can walk around with your slanket and rename it skanket, due to the smell!

In reply to by Kelley

HRH of Aquitaine 2.0 gunzeon Sun, 08/05/2018 - 03:27 Permalink

Exactly!  What is that military manual I posted last week, revised in 2010, on how to deal with civilian internees?

I enjoy being a free, independent adult capable of making my own path in the world.  I can stand governmental interference in my life.  I pay my taxes and follow the law.  That is enough.  I don't need the nanny state, or it snitches, in my business and sniffing my butt crack.

In reply to by gunzeon

SybilDefense Sat, 08/04/2018 - 21:27 Permalink

Yet folks will still post foolish drunken selfies with hookers and wonder why they didn't get that grade school teaching position they applied for.

Facebook is dumb

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