Days after being slammed by president Donald Trump for its domestic capital spending plans, General Motors has given in to the criticism and announced that it’ll make a $300 million investment in its electric car plant in Orion, north of Detroit, according to Bloomberg.
The bailed out automaker which stopped reporting monthly sales roughly the same time the US auto sector peaked, said that the company is making “major new investment[s] focused on the development of GM future technologies” at the facility that builds its fully electric Chevy Bolt cars. The news is expected to be officially announced with the United Auto Workers and the expectation is that the investment will come in the form of a new electric car.
Jeff Schuster, a forecasting analyst at LMC Automotive said: "It’s probably an electric car. It’s essentially an all-electric story with an investment in EVs across several brands.”
The new investment is expected to add hundreds of jobs and a new electric vehicle would show GM’s shift from gas cars to electric in action.
The pressure on GM from President Trump had been mounting over the last few days. Trump went after GM on Twitter over the weekend and held a rally in Ohio this week where he said of a local plant: “Get that plant open or sell it to somebody and they’ll open it. Get it going now.”
The question of whether or not the company’s plans for its Orion factory are enough to appease Trump remains to be seen. Trump is looking to keep Ohio voters on his side for the 2020 election, and the coming investment is supposed to offset idled or closed plants near Detroit.
General Motors also drew the ire of Trump after they announced that they had no future product allocated to five North American plants and cut about 14,000 jobs. Some of these workers had to relocate to plants in Michigan, Tennessee or Texas and others were simply dismissed. GM has relocated about 1000 of the 2800 affected US hourly workers to other plants. In anticipation of Trump's visit to Ohio, GM sought to defend itself, stating that the automaker has invested about $21 billion in the US since emerging from bankruptcy in 2010.
Further catalyzing the GM investment may have been the fact that Ford announced it would be investing $900 million into southeast Michigan facilities this week, as well. Trump praised the news on Twitter that day:
Great news from @Ford! They are investing nearly $1 BILLION in Flat Rock, Michigan for auto production on top of a $1 BILLION investment last month in a facility outside of Chicago. Companies are pouring back into the United States - they want to be where the action is!— Donald J. Trump (@realDonaldTrump) March 20, 2019
GM's Orion plant builds the Chevy Sonic subcompact and has tooling in place to handle battery packs. As of now, the factory operates at only about 40% of its production capacity, meaning that the addition of a new electric vehicle could help better utilize its assembly lines.
Kristin Dziczek, vice president of the labor and industry economics group at the Center for Automotive Research said: “GM has already pledged that they have more EVs coming. It makes sense to build it where they are already making EVs.”