A major decision that Boeing faced in 2011 could now be the cornerstone to threatening the reputation and the bottom line at the company after two major plane crashes in just under six months.
Back in 2011, American Airlines, who was an exclusive Boeing customer for more than 10 years, was getting ready to defect from the company in favor of purchasing hundreds of new jets from Airbus, according to a New York Times article. Airbus had been stealing market share from Boeing for several years, and losing American Airlines would have been a major blow, costing billions of dollars in lost sales and potentially thousands of jobs.
So when the CEO of American Airlines called Boeing to let them know a deal with Airbus was close, Boeing scrapped its plans of developing a new passenger plane and decided to instead hastily update its 737, resulting in the 737 Max.
Mike Renzelmann, an engineer who retired in 2016 from Boeing’s flight control team on the 737 Max told the New York Times: “They weren’t going to stand by and let Airbus steal market share.”
Now, people are wondering whether or not the pressure to build the jet so quickly may have led to the design and certification of the aircraft being carelessly rushed, with Boeing potentially missing crucial risks and underplaying the need for pilot training.
After the two most recent 737 Max crashes, a newly installed piece of software designed to avoid stalls has come into focus. The software was originally meant for larger, more fuel-efficient engines and was intended for an earlier version of the 737.
Current and former employees told the New York Times that the pace of work on the 737 Max was "frenetic". Engineers were "pushed to submit technical drawings and designs at roughly double the normal pace" according to the article. The project was also faced with tight deadlines and strict budgets, causing managers to shift workers between departments.
Six months after the launch of the 737 Max project, engineers already had preliminary designs for the Max - a fast turnaround, according to one Boeing engineer who worked on the project.
“The timeline was extremely compressed,” the engineer told the New York Times. “It was go, go, go.”
A technician who worked on wiring the 737 Max said that at the start of the project, "rushed designers were delivering sloppy blueprints" to him. His designs, to this day, still include omissions.
Rick Ludtke, an engineer who helped design the 737 Max cockpit and spent 19 years at Boeing, said that the company was purposely limiting design changes to prevent pilots from spending time training in flight simulators.
He said: “Any designs we created could not drive any new training that required a simulator. That was a first.”
Ludtke continued: “This program was a much more intense pressure cooker than I’ve ever been in. The company was trying to avoid costs and trying to contain the level of change. They wanted the minimum change to simplify the training differences, minimum change to reduce costs, and to get it done quickly.”
Despite the rush, current and former employees said that they finished feeling confident in the safety of the plane.
Prior to 2011, Boeing had written off Airbus as a competitor to some degree.
John Leahy, former Airbus COO said of the time: “Boeing thought we were a flash in the pan. But I thought there was no reason we couldn’t have 50 percent of the market.”