China's richest man, Jack Ma, has raised eyebrows after telling his newlywed employees to have sex six times in six days, according to the Daily Mail.
The billionaire Alibaba founder was speaking at his company's annual mass wedding, which takes place on "Ali Day" - May 10, at the company's Hangzhou headquarters in east China.
"At work, we emphasize the spirit of 996. In life, we should follow 669," said Ma, invoking the company's highly controversial '996' work schedule in which staff are required to work 12 hour shifts from 9am to 9pm six days per week.
"What is 669?" asked Ma rhetorically. "Six days, six times, with duration being the key," said Ma to the 102 couples in their wedding dresses and suits. As the Mail notes, "In Chinese, the word 'nine' is a homophone with the word for 'long.'
The quote was posted to Alibaba's official page on Weibo with a winking emoji, which drew widespread criticism from net users.
'Making a lewd joke in public and notoriously promoting it - are you being responsible to minors? Thumbs down this time,' one highly rated comment read.
'This is just revolting,' another comment said
'Is this funny? Not one bit,' one person said.
'Who on earth would have the energy to 669 at home after 996 during work?' one user said.
As the officiant at the ceremony, the 54-year-old founder also urged the new couples to procreate, calling children a better investment that property.
'The first KPI of marriage is to have results. There must be products. What is the product? Have children,' Ma said.
'Marriage is not for the purpose of accumulating wealth, not for buying a house, not for buying a car, but for having a child together,' he added. -Daily Mail
Perhaps Ma was trying to help out with China's dwindling birth rate amid the country's slowing economy. As the Mail notes, the number of babies born in 2018 fell by two million to 15.23 million - the lowest since 1961 despite Beijing relaxing the country's one-child policy three years ago.