The marketing world is abuzz with news of CGI influencers a.k.a. virtual personas. For starters, influencer marketing is incredibly popular among businesses today. It is evident across the spectrum from small businesses to luxury brands. Digital marketing in the new age has shifted towards influencer marketing, and particularly CGI influencers. The benefit of computer-generated images is that creative talents work alongside marketing gurus to craft the perfect avatars to sell a company's products and services to a niche target market. It is a little strange that the icons of social media are computer software fabrications. Yet, audiences are devouring this type of CGI influencer marketing in their droves.
CGI influencers are the creations of artistic, fashionable, and trendy minds. These fabulously exciting celebrities and debutants, fashionistas, and models are surreal. They hail from hard drives and the imaginative recesses of computer whiz kids. CGI influencers are hip, hop, and happening. They know what's hot and what's not. Audiences across the marketing world love these funky creatives for all the right reasons. Thanks to the incredible skills of designers, computer programmers, and social media marketing managers, CGI models are highly treasured marketing resources. But don't be fooled by these avatars; they've been around for quite some time – lurking in plain sight. Social adoption of CGI influencers is kicking in and there is a frenzy of activity taking place.
Why are CGI Influencers So Popular?
Each one of these characters has a distinct personality, or multiple personas suited to each target market. Some of these characters boast millions of followers on social media, surprising given that some of them serve as conduits for connecting people and business. People identify with the artistic imagery, action shots, fashions and foibles, and the narrative that is created with these influencers. Over time, people actually identify with individual CGI influencers and hang on to their every word. In this world of make-believe, people have no hesitation about immersing themselves in a culture of cool, enjoying their travails vicariously.
They are not too far removed from reality. CGI influencers are pretty human in every way. They like to look good, feel good, and do good. They have opinions and they are not scared to share them with their fans. Most of the CGI influencers today cater to trendy audiences. These avatars are exciting and refreshing – both of which are essential to an effective marketing campaign. The Internet is peppered with instances of CGI effects, and influencers are everywhere. Consider the likes of Hatsune Miku an anime-style character with incredible applications.
Lil Miquela’s Star Shines Bright
Source: Instagram Lil Miquela
Yet another hugely popular CGI influencer is Lil Miquela and her 1.6 million+ followers on Instagram. Believe it or not, Time Magazine labelled her one of the world's most influential people in 2018 – that's quite an accolade for an avatar. She's been around for a few years, and already she is the face of major brands like Vogue, GQ magazine, Diesel, and fashion label Prada. As a social influencer, Lil Miquela has taken a strong stand on many topics including BLM and LGBTQ issues. But who is she exactly? Well, she's an aspiring singer from Brazil of course!
Zoe Dvir the New Diva on Instagram
Source: Instagram Zoe Dvir
Zoe Dvir sports the motto ‘You're amazing just the way you are’, and that is a fabulous way to get followers. This diva is everything to her followers. She is outspoken, trendy, friendly and informed. Zoe is the creation of Tal Melenboim and co-founder Dan Edry. She is the picture of perfection – smart and sassy and she comes tailor-made for her audience. The marketing brains trust behind her creation have conjured up a character who resembles the best aspects of her target market. It's in the way she smiles, the way she dresses, the issues that are important to her, and how she comes across to everyone. For Melenboim, this latest adventure is a wonderful feather in the cap for a distinguished career spanning many patents in the computer industry. Zoe Dvir is a hot commodity in influencer marketing.
The Bermuda Triangle? Not Quite – She's a Bermuda Babe
Source: Instagram Bermuda is Bae
Bermuda was created by the same folks who conjured up Lil Miquela - Brud. Although she has significantly fewer followers on Instagram, she’s still a power player in social media. With 136,000 followers, this beautiful blonde princess is described as a robot/unbothered mogul with daddy's PIN and a flawless highlight. There are even posts with Bermuda is Bae with Lil Miquela hanging out – the perfect ensemble of interactive virtual marketing with CGI influencers.
What do you think about this trend?