How Coke Got Soda Included In SNAP (Food Stamps)

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by Portfolio Armor
Friday, Jan 06, 2023 - 13:33
Africans drinking Coke
Breston Kenya/Pexels

Profiting From Accusations of Racism

Given that the USDA's Supplemental Nutrition Assistance Program (SNAP) describes its mission this way,

SNAP provides nutrition benefits to supplement the food budget of needy families so they can purchase healthy food and move towards self-sufficiency.

You might be surprised to learn that SNAP recipients spend about 10% of their benefits on soda, about three times what they spent on milk. One of the main beneficiaries of this welfare spending is The Coca-Cola Company (KO). A former consultant for the company described how Coke got itself in front of this fountain of cash: 

Not Buying KO Today

I am going to be buying a stock today as part of our core top names strategy, but it's not going to be KO. I got stopped out of one of last week's top ten names yesterday, so I am going to replace it the highest ranked name from Thursday's top ten that I don't currently own (the second name on the current top ten list). But as I mentioned in a previous post (The Woke Infiltration of American Institutions), it's helpful to keep in mind America's current political climate when investing, so the Coke-SNAP story is worth keeping in mind. 


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