What Costs How Much, Where? Presenting The "Apple Index"

Forget Big Macs, the only ubiquitous commodity that counts now in the global purchasing-power-parity pyramid of currency-wars is the iPhone. Deutsche Bank has created a comprehensive set of tables on what costs how much and where around the world so whether it is soft-drinks in Brazil or Germany (over 690% of New York prices), Beer in Japan (192% of US prices), or exercise in Russia (sports shoes are 221% of US prices), it is perhaps evident that the impact of these overseas revenues in nominal USD may indeed be helping juice US corporates as they bow to Bernanke's debasement wisdom. But how much longer will Russians (or the Chinese for that sake) continue to pay around 50% more for their iGadgets than us lowly Americans.

 

Cost of Living (compared to New York) - Sacre Bleu

But while The Big Mac Index may be used by some, the iPhone is more ubiquitous and so we present "The Apple Index". It appears the South-Africa-to-Russia arb is screaming to be played...

The price of a Pepsi is 765% of New York prices in Brazil (and Chicago is 20% higher than New York?)...

But forget soft drinks, beer is where its at - unless you live in Japan where it costs  192% of US prices for a pint and therefore we highly recommend a trip to India or South Africa for your libations...

And after all those soft drinks and beer, exercise is necessary but not in Russia where a pair of Running Shoes costs 221% of US prices...

Indeed it is a diverse world but for all the necessities of life (iPhone, beer, soda, and running shoes) it pays to shop around - though of course energy prices to get to these nations will reduce some of that benefit very rapidly...

As prices for the real essentials (food and energy) are rising rapidly around the world...

Source: Deutsche Bank

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