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Demand For Bulletproof Backpacks Surges After Texas School Shooting

Tyler Durden's Photo
by Tyler Durden
Sunday, May 29, 2022 - 08:50 PM

Demand for bulletproof backpacks soars (again) after the elementary school mass shooting in Uvalde, Texas. Over the years, mass shooting incidents at schools have increased sales for companies that manufacture bulletproof gear. 

Nationwide, the search trend for "bulletproof backpack" is rising after last week's horrific mass shooting at Robb Elementary School that left 19 students and two teachers dead. Parents are concerned about their children's safety. 

A surge in search trends for bulletproof backpacks has occurred after significant shootings in the last ten years. This weekend's search trend is at a three-year high and back to 2019 levels when there were several mass shootings that summer. Another spike in early 2018 occurred after a 19yo kid walked into Marjory Stoneman Douglas High School in Parkland, Florida, killing 17 people and injuring 17 others. A smaller jump was seen in late 2012 when a gunman killed 26 people at Sandy Hook Elementary School in Newtown, Connecticut. 

After the events in Uvalde last week, bulletproof backpack demand is surging, Bussiness Insider reports, citing Guard Dog Security, a Florida-based company that manufactures and distributes bulletproof gear. Guard Dog President Yasir Sheikh said they're "seeing an increase" in customers interested in bulletproof backpacks. 

Sheikh said there's "an increase from our national retailers who carry our bags." He noted retailers like Dick's Sporting Goods, Home Depot, and Lowe's already carried the bags that act as a shield in the event of a shooting. The bags are equipped with a level 3 plate that is designed to protect against 9mm and .44 magnum rounds.

Prices of the backpacks range from $100 to $300. 

A diagram on Guard Dog Security's website shows how the bags are used in the event of a shooting. 

For five years, we have pointed out the increasing popularity of these bags:

A spike in bulletproof backpack sales has been typical after tragic events like a school shooting. Next thing you will know, the minivan is swapped out with an Audi Q5 Security (Audi's first armored vehicle on a production line). 

Meanwhile, lawmakers around the country have called for a ban on body armor since the Buffalo supermarket mass shooting earlier this month and the Uvalde shooting, where both gunmen wore plates. 

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