In what has turned out to be a spectacular backfire, Goya Foods and president CEO Bob Unanue revealed that progressive icon Rep. Alexandria Ocasio-Cortez, a New York Democrat, has been named "Employee of the Month" because sales erupted after calls for a boycott.
Unanue accepted an invitation in July to the White House by President Trump to promote a program directed at assisting the Hispanic American community. Accepting the invitation was risky enough for the CEO as he went one step further and praised the president:
"We are all truly blessed … to have a leader like President Trump who is a builder," Unanue said alongside Trump at the Rose Garden.
"That is what my grandfather did. He came to this country to build, to grow, to prosper. We have an incredible builder … and we pray."
Liberals went bonkers after Unanue's comments about the president. Social justice warriors took to social media and called for Goya's boycott.
.@GoyaFoods has been a staple of so many Latino households for generations.— Julián Castro (@JulianCastro) July 9, 2020
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
"Oh look, it's the sound of me Googling 'how to make your own Adobo,'" AOC tweeted, later sharing an alternative recipe to her followers.
Get yourself friends like these: this tweet wasn’t up for TWO MINUTES when my friend hit me up with the recipe. (Their note: “the ginger is controversial, but worth it”)— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
4 Salt, 1 paprika, 1 cumin, 1 celery powder, 2 garlic powder, .5 ginger , 1 chili powder) pic.twitter.com/5WFe9sL5jE
Almost immediately, social justice warriors started Twitter trends such as #BoycottGoya and #Goyaway that were trending topics for days.
FUUUUUUUCK. A shame. Don’t care how good the beans taste though. Bye bye. https://t.co/xV7U0UO8CY— chrissy teigen (@chrissyteigen) July 10, 2020
But a mob of social justice warriors to crush Goya began to backfire when radio host Mike Opelka began encouraging people on Twitter to purchase Goya products and donate them to their local food bank.
He Tweeted: "My brother came up with a terrific idea, and I am encouraging all to join me in purchasing $10 worth of Goya Foods products and donating them to your local food bank. Let's push a BUY-cott, not a boycott. Let's show the #Goyaway people what compassion can do."
Other conservative voices joined in:
Go out today and buy your Goya foodshttps://t.co/O9undwBG8i— Mark R. Levin (@marklevinshow) July 11, 2020
In September, Unanue warned that "hatred and destruction" from the destruction of small businesses are driving Latino voters to the president. He spoke with JustTheNews's John Solomon:
The rise in support for Trump is due to "fatigue over all the destruction and hatred, tearing down businesses, by people — a lot of people that are from outside the community — because if you're within the community, you're building it, you don't want to tear down what you just built," Unanue said.
"And this is organized. People coming in from the outside to destroy. And so you know, we have two paths to take: Love and build, hate and destroy. We need to take the path of loving and building. And that's why we're looking at prosperity. How do we get our country back on our feet, and prosper in all aspects. So let's love. Let's build."
Appearing on The Michael Beery Show on Monday, Unamue said AOC "was actually our employee of the month." Some of the transcript of the interview is provided via The Daily Wire.
When you see the radical plans like the Green New Deal, when you hear politicians like AOC spouting these things off, agriculture is a major employer in this country but it's also a major consumer of energy, as you noted earlier. It's an intensive process for labor and energy. And they are talking about things that would drive the cost of energy through the roof in some cases making it prohibitive for marginal players. How much does that concern you and how much do you feel the need to step up and say, "Hey, guys, you want me to lay off these thousands of employees because that's what would have to happen?"
You know, communism works until you run out of other people's money to spend. We're not going to be able to do that. It's interesting that AOC was one of the first people to step in line to boycott Goya; go against her own people, as supposedly a Puerto Rican woman, to go against people of her own Latin culture. She's naïve. To some extent I can understand AOC; she's young; she's naïve; she doesn't get it. But you've got someone like (Bernie) Sanders, who's older than us, older than me, and he still doesn't get it.
"We still have to chat with AOC; I love her," Unanue continued. "She was actually our Employee of the Month; I don't know if you know about this, but when she boycotted us, our sales actually increased 1,000%. So we gave her an honorary — we never were able to hand it to her but she got Employee of the Month for bringing attention to GOYA and our adobo. Actually our sales of adobo did very well after she said 'Make your own Adobo.'"
Berry wondered, "Was it P.T. Barnum who said, 'Say what you want just spell my name right. All publicity is good publicity."
Unanue replied, "She's our hero. She helped boost sales tremendously."
Berry asked, "I don't know, I'm sure you know your demographics better than anyone, but I would be interested to know how many samplers you achieved after that because I suspect a lot of people went to the grocery store and said for the very first time, 'Can you tell me where I can find a can of Goya?' and bought a cart full of 'em that had never bought your products and some of that residual stays?"
Unanue answered, "What happened was we reached so many new people at the same time we maintained our base…
Full Interview Here
Buying Goya beans became a political statement when the president tweeted: "I LOVE @GoyaFoods!"
I LOVE @GoyaFoods!— Donald J. Trump (@realDonaldTrump) July 10, 2020
Ivanka Trump also posted an image of herself on Twitter, holding a can of Goya beans.
If it’s Goya, it has to be good.— Ivanka Trump (@IvankaTrump) July 15, 2020
Si es Goya, tiene que ser bueno. pic.twitter.com/9tjVrfmo9z
It's great to see a corporate leader like the Goya CEO standing up to social justice warriors and poking fun at their failed attempt to crush his company.