The Unexpected Place to Invest $100,000 According to These Experts

Investors face a dilemma. In the recent selloff, the S&P, bonds, and Bitcoin all largely moved together. 

Gold, still hovering near record highs, pulled back 18.6% from its January peak.

Even with the mid-April turnaround, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized S&P returns from 2024 to 2034. 

Apollo's Torsten Slok put it more bluntly in a December 2025 note: "Investors should expect to get zero in return in the S&P 500 over the coming decade."

You’re probably thinking, really, even with AI and all the resilience we’ve seen? 

With the past few years of outstanding price growth, it’s hard to even imagine.

But do you remember the Dot Com Boom? The S&P 500 didn’t cross 2000's peak again until 2013. 

Where’s one place the ultra-wealthy invest to add diversification when traditional investments seem uncertain and start to move in lockstep?

Bloomberg’s recent edition asking experts where they’d invest $100,000 yielded another surprising result.

Art.

It's what families like the Lauders, Pritzkers, and Rockefellers have privately used to diversify for decades.

Sounds crazy, right? But it makes sense if you think about it. Art’s a scarce, physical asset class with global demand, with prices largely driven by the ultra wealthy.

Bloomberg highlighted one outlier sale last quarter: billionaire Joe Lewis realized a 3,500% gain on four paintings sold at Sotheby's.

You might’ve also seen the record breaking $236 million sale at auction just in the recent fall auctions.

Why?

• Appreciation. The ArtPrice100 Index outpaced the S&P 500 overall from 2000 to 2025.
• Low correlation. Postwar contemporary art has moved independently of traditional investments like stocks since '95.* While the S&P 500 was down in 1Q26, Masterworks’ PWC Index actually increased 3.8 percent.
• Resilience. A scarce, physical, and global asset class with decades of demonstrated demand.

Thanks to the world's premier art investing platform, now anyone can invest in artworks featuring legends like Banksy, Basquiat, and Picasso, without needing millions.

Over 70,000 everyday investors have deployed $1.3 billion across over 500 legendary artworks by investing in shares through Masterworks.

They lead the art investment space, and just as investors are looking for smarter ways to diversify, the art market presents an attractive entry opportunity in the cycle.

Masterworks does everything end to end to make art accessible as a turnkey investment through their platform.

Their investors have seen net annualized returns from 28 exits to date like 14.6%, 17.6%, and 17.8% on works held over 1 year. You can view details on all 28 by visiting the website at link below.

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*According to Masterworks data. Celebrities mentioned are not investors in Masterworks offerings.  Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.