Are you ready for the Brazilian butt lift-off?

The BBL Bull

One of the best hedge fund managers that we have had the opportunity to know over the years, used to have a favorite tactical trade that he called "the Brazilian butt lift" - the BBL bull. It was at the 6th or 7th inning of a bull market when suddenly and very quickly we had an aggressive broadening of the rally. It could be a "buy the laggards" or just a general broadening - but normally happened during a fraction of the time that the overall bull had been in place. The analogy here is of course that a "broadening" of your behind a la Kim Kardashian era 2015 goes much faster via a Brazilian butt lift than working out your glutes in the gym. We would argue that many ingredients are in place right now for a BBL rally.