The Collapse Just Won't Stop: 10 Weeks Later, Tranheuser Busch Sales Still Cratering, Down A Reccord 27%

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by Tyler Durden
Wednesday, Jun 14, 2023 - 12:55 AM

The historic, unprecedented self-sabotage at Tranheuser-Busch at the hands of woke, underqualified, virtue-signaling idiot, just refuses stop.

Ten weeks after the attention-starved Dylan Mulvaney posted an April 1 video on his Instagram account to promote Bud LIght, which was promptly led to a boycott by tens of millions of warm-blooded Americans (and foreigners) who have had it up to here with the tranny lobby shoving itself down everyone's throat - both literally and metaphorically - (Tr)anheuser-Busch InBev’s Bud Light brand continued to see steepening volume declines, Citi reports, citing the latest weekly US Nielsen data through June 3.

According to Citi Analyst Simon Hales, the latest weekly US Nielsen data through to 3rd Jun shows that Bud Light volume declines accelerated last week to -29.9% vs -26.1% in the week ending 27th May, and sales worsened to -27.0% from -23.3%.

On a relative share basis, volume share was down -342bps vs -316bps in the previous week and value share was down -280bps vs -263bps implying an acceleration in share losses vs recent weeks.

Moreover, there continues to be contagion to the wider ABInBev brand portfolio, with Budweiser, Busch and Michelob all weaker again. According to Citi, Busch volumes are down by -13.8% vs -12.2% and Stella Artois volumes down -9.9% vs -10.1%

Meanwhile, Coors Light saw its recent market share gains accelerate over the last two weeks.

The latest data shows little sign that consumers are moving on from the Bud Light controversy and Citi concludes that "aAs such, we expect the Bud Light controversy is likely to continue to dominate news flow and weigh on short-term investor sentiment."

More in the full Cit report available to pro subs.