MAHA Working: Goldman Finds "Better-For-You" Consumption Shift Underway

President Trump's second term will likely be regarded as a major public health inflection point, driven by the "Make America Healthy Again" (MAHA) movement. The initiative aims to revolutionize a broken system rigged against patients—creating disease and then profiting from it—while also targeting reform of the nation's food supply chain, which is dominated by the processed food industrial complex.

Goldman analysts Leah Jordan and Eli Thompson provided clients with early indications that consumers are shifting and seeking "better-for-you options" at the supermarket. 

"Softer snacking demand with outperformance in better-for-you options," Jordan wrote in a note to clients earlier this month.