The Energy Drink Brand That Won The Most Shelf Space This Year Is...

Millions of Americans now consume energy drinks daily, with demand strongest among consumers under 35. Millennials and Gen Z have emerged as the primary consumers of these sugary, caffeinated beverages, driving repeat purchases. A new Goldman Sachs report highlights the leading brands currently dominating store shelves.

A team of Goldman analysts led by Bonnie Herzog recently initiated coverage on Celsius Holdings (CELH) with a Buy rating and on Primo Brands (PRMB) with a Neutral rating.