How Will Apple Compete With $168 AI Smartphones From China?

Chinese brands are targeting Apple iPhone users with low-cost, AI-equipped smartphones in the world's largest handset market.

Apple's delayed rollout of "Apple Intelligence" has resulted in a very uninspiring launch of the iPhone 16 in China, while domestic brands are ramping up new low-cost AI-powered smartphones to seize market share from Apple in 2025. 

Goldman's Allen Chang and Verena Jeng wrote in a note to clients over the weekend that an increasing number of Chinese handset brands are releasing AI smartphones for the mid-end market for as low as $168.