"Too Early For Turnaround": Goldman Finds Target Boycott Persists As Democratic Shoppers Begin Losing Faith 

Goldman analysts, led by Kate McShane, note that the ongoing social media-driven boycott continues to pressure Target's traffic and sales. McShane maintains a "Neutral" rating on the stock—downgraded from "Buy" in April—as consumer perception of the woke retailer has yet to recover.

McShane and her team analyzed X activity, sentiment, app downloads, and in-store foot traffic trends to gauge where Target stands in the current boycott cycle—and their findings suggest a continuation: