Walmart Remains Discount Juggernaut In Price War Among Supermarkets

Cash-strapped consumers are increasingly turning to Walmart for the best grocery deals. Even wealthier consumers are trading down from Whole Foods and other upscale supermarkets to Walmart as the inflationary pressures of former President Biden's failed 'Bidenomics' continue to wreak financial havoc on low- and middle-income households. 

A new price survey of 38 SKUs in dairy, frozen goods, dry grocery, HPC, and produce categories across Kroger, Albertsons (under Randalls), Walmart, Sprouts Farmers Market, Whole Foods, and Dollar General found that Walmart "continued to have the lowest prices." 

Goldman's Leah Jordan, Kate McShane, and Eli Thompson conducted the survey on Jan. 15 and found Walmart had the lowest prices at -11.0% vs. the group average (narrowed from -11.2% last month). Dollar General followed this at -3.6% (vs -5.6% last month). Whole Foods had the highest prices at +10.2%, followed by Sprouts.