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The Melt-Up Continues

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by MKTContext
Monday, Jul 21, 2025 - 18:47

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Last week we learned several important things about where the relentless equity-buying flow is emanating from. During a bull market rally, it’s important to understand who in the marketplace is buying and what their motivations are for doing so. This tells us how sustainable the rally is.

The first set of buyers is institutional fund managers chasing tech exposure. After the spectacular collapse in Mag 7 and tech stocks in Feb/March, many managers were left under-exposed to tech. Now tech is one of the better performers since April and managers have had to chase it back up in one of the fastest positioning reversals in 16 years:

The second is oddly unintuitive, which are corporate buybacks. Due to uncertainty created by tariffs, CEOs were hesitant to reinvest in their businesses. They instead used the excess capital to buyback their own shares on the open market, boosting the value for remaining shareholders. Buyback flows this year have been bigger than any previous year, and has been a huge source of demand in the marketplace:

ImageBiggest buyback flows in over a decade

Thirdly, retail investors have joined the party. Retail investors love a good bull market and they have been aggressively buying this rally. These have been the ideal conditions for retail: stocks going up in a straight line without pullbacks or volatility. Even more impressive is that retail activity is higher than the go-go years of 2020/21:

Retail traders supporting the market

Our takeaway from all of this is that positioning is above average, but still far from extreme levels. There is still a large cohort of institutional, hedge funds, and systematic funds that are yet to flip bullish. Many investors cling onto the belief that a stagflationary recession is coming, even though the price action is not supporting this view. As these holdouts capitulate, it will provide a final melt-up push in the market.

 

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